Job Description
Ensure you read the information regarding this opportunity thoroughly before making an application.
We are looking for an enthusiastic, experienced and creative Content Writer to join the Service Provider marketing team. You will be responsible for creating, improving and maintaining content across our digital sites, building communities-based content to raise awareness of the SP pillar brands globally and position us as a thought leader within the market. SEO knowledge is essential to ensure all copy is fully optimized to maximize exposure. You will play a key role in curating content from our media, research and events portfolio as well as creating content for campaigns so should be full of ideas and be passionate about writing engaging content that results in a value
exchange (data capture).
Key Responsibilities
Build the content marketing strategy for SP, in collaboration with stakeholders
Writing, designing, and commissioning content across a range of mediums, including videos, blogs, whitepapers, webinars, and podcasts
Work with media editorial teams, research analysts and events content teams to build a mix of content formats and repurpose content
Research industry-related topics, combining online sources, interviews, professional studies and SP’s own subject matter experts, to create content driving SP’s product brands
Own content production processes, working with external vendors and internal stakeholders to continually improve content quality.
Maintain the content calendar and ensure GTM teams within the SP pillar have visibility into the content pipeline
Proofread and edit content before publication to ensure the content aligns to content objectives and strategy
Tracking and reporting effectiveness of copy and content across multiple channels, and acting on results to drive performance
Drive content campaign and events strategy, working in collaboration with Media, Research, VIP and Events marketing teams. Build content maps, recommending content topics and formats designed to help convert audiences
Working with the Audience Development team to develop a social media calendar in support of brand awareness and demand generation goals
Accountable for content marketing budgets and keeping an accurate record of expenditure
Knowledge and skills
Considerable B2B writing experience, or equivalent experience
Demonstrated skills in copywriting which reflects our customer’s pain points/challenges/market needs, is differentiated from the competition and reflects our brand/tone of voice
Knowledge of the fundamentals of SEO and keyword research
Strong knowledge of various marketing and analytics tools, as well as CMS and social media platforms and tools
Ability to successfully collaborate and build strong relationships with cross-functional teams
Understand the marketing conversion funnel
Experience with marketing agencies and copywriters
Strong communication skills
Solid project management, planning and organisational skills
Strong stakeholder management with cross-functional teams and track record of efficient internal communication
Ability to manage and influence highly effective senior leaders and professionals
Result-driven and adaptive capacities
Creative flair, curious mindset
Qualifications
Demonstrable first-hand experience in content marketing for B2B audiences
At least 3 years of experience working in a content marketing role
Previous journalism/editorial experience would be ideal
Excellent content author, editor and writer, with great attention to detail and a focus on quality
Experience in creating digital content and growing a social audience
Editorial mindset that seeks to understand what audiences consume and to create it
An ability to show a range of creative and digital thinking
Experience in analysing and presenting content performance
Experience working in CMS, LinkedIn and other top social channels
Additional Information
What we can offer you:
25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!
A balanced working model - with the time that is spent in our London hub, complete with an onsite gym, a café, and a spacious 19th-floor social area.
Life assurance Life assurance
Pension matchand a range of other entirely flexible benefits to suit your needs
Share-Match options - become a shareholder
An opportunity to interact with a variety of innovative technology leaders
Exposure to cross-functional departments and the opportunity to influence overall marketing campaigns
Training and support on marketing platforms and best practice
Great products, including world-class events in inspiring destinations – London, Austin, Amsterdam, Dubai and New York!
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law
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