Job Description
My client, a leading integrated wealth and professional services group are looking for a Marketing Manager – FS Lead Generation to join the team on a permanent basis.
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.
Job purpose
To work with the Senior Marketing Manager in the development and execution of the acquisition marketing strategy to achieve commercial objectives through the creation and implementation of a multi-channel lead generation factory, owning the always-on, ever-green content and national event campaign plan and cycle including targeting strategies that create demand and conversion through direct channels
Key Responsibilities
Develop fully integrated campaigns covering both online and offline channels to drive volume leads and manage through to conversion
- Support the Snr Marketing Manager to execute a consistent positioning into our marketing collateral and messaging, ensuring that all our touch points convey our positioning and promise clearly
- Work with strategic partners to deliver against approved plans working with our SME teams to deliver creative and content
- Develop and execute go-to-market multi-channel, always on lead gen campaigns marketing directly to target customers
- Delivery of the content strategy and plan- covering the top FP, IM, and Business issues and optimising seasonal opportunities
- Delivering ‘always on/ever green’ campaigns against the agreed plan, including targeting strategies that create demand and conversion through direct channels
- Analyse and optimise the campaigns to improve conversion rates and achieve KPIs
- Working with the SME teams to deliver excellence in campaign creative and content
Key Skills and Experience
- Proven experience of multi matrix marketing planning and/or campaign management with a strong understanding of campaign integration and effectiveness,Experience with online marketing principles – digital and social marketing
- Demonstrable experience in a Marketing role in a commercial environment
- Relationship-building skills with internal and external stakeholders
- Experience of online analytics tools – GA4, Hotjar, Full Story
- Professional Qualifications and Education
- Relevant marketing or industry professional qualifications desirable although not essential
- University qualification desirable
Key Competencies
- Planning and organising
- Results orientation – delivering to deadlines, targets and within budget
- Commercial awareness – understanding profitable and scalable and drive – to drive sales and business development process with colleagues
- Communication – ability to clearly articulate internally and externally to achieve objectives
- Persuading and influencing – to gain approval and support of fee earning Partners and staff
- Resilience and enthusiasm
- Team player, with the ability to work in a collaborative sales environment
In our company values we aim for equity at all stages of the recruitment process, please let us know if we can do anything to make the process more accessible to you.