Job Description
Marketing Automation Manager Job Type Permanent The Digital Recruitment is recruiting for a Marketing Automation Manager to work for a first-class private woman’s health practice led by a team of top Consultants offering daily appointments to women across the city from London's top private hospitals. This is an exciting time to join this rapidly growing Healthcare company who will support and encourage you to perform to your full potential. We are seeking a highly skilled and experienced Marketing Automation Manager to join our dynamic team at a leading women's health practice. The ideal candidate will have significant expertise in using HubSpot and other marketing automation tools to develop, implement, and optimize marketing campaigns aimed at attracting and engaging users to convert to patients. This role will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the women's health sector.Crucially, this role will take ownership of the organisation's Google Ads account, managing the company’s campaigns and budgets. Marketing Automation Strategy Develop and execute comprehensive marketing automation strategies aligned with the practice's goals and objectives. Utilise HubSpot to create automated workflows, email campaigns, lead nurturing sequences, and personalised content tailored to different stages of the patient journey. Plan, implement, and manage multi-channel marketing campaigns to promote services, events, and educational resources related to women's health. Monitor campaign performance metrics, analyse data, and make data-driven decisions to optimise campaigns for maximum effectiveness and ROI. Implement lead generation tactics such as content marketing, social media marketing, and paid advertising to attract and capture leads. Optimize landing pages, forms, and calls-to-action (CTAs) to drive conversions and increase lead quality. Database Management Manage and segment patient databases to ensure accurate targeting and personalization of marketing communications. Maintain data hygiene standards and compliance with relevant regulations (e.g., Generate monthly reports on key marketing metrics, including lead generation, conversion rates, email engagement, and campaign performance for presentation to the Senior Management Team. Provide insights and recommendations based on data analysis to improve marketing strategies and outcomes. Collaborate closely with the marketing team, clinical staff, and other stakeholders to align marketing initiatives with practice objectives and priorities. Communicate effectively with internal teams to ensure alignment and support for marketing automation initiatives. Required Qualities & Skills: Bachelor’s degree in marketing or related field. Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting. Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences. Strong analytical skills with the ability to interpret data and derive actionable insights to optimize marketing performance. Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement. Whatever your long-term career ambition, you will be joining a company who will provide you with the flexibility for you to develop your career. They offer a supportive and welcoming working environment, including hybrid working. Competitive salary commensurate with experience. ~25 days holiday + bank holidays ~ Comprehensive benefits package, including health insurance, retirement plans, and paid time off. ~ Opportunities for professional development and advancement within a growing healthcare organization. ~ A supportive and inclusive work environment dedicated to promoting women's health and wellness. The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.