Job Description
Senior Marketing Mix Modelling Analyst - Aldgate, London - Hybrid - Salaries in the region of £55,000 depending on skills & experience - Immediate Start - J12826
A leading marketing effectiveness consultancy collaborating with many of the world's best-known brands, helping them to understand the true impact of their marketing.
Using techniques such as econometric modelling to build a detailed understanding of every marketing component and all of the influencing factors. Relating what the models are showing to what is happening in the real world, using this deep insight to work with clients and accurately forecast the impact of future campaigns.
Currently working flexibly between remote locations and the London office. You will also, on occasion, travel to client locations to work or present findings.
Key Responsibilities
- Play a senior role in the team, supporting colleagues to produce outstanding marketing mix modelling evaluations for their clients.
- Collecting and preparing data from a range of sources.
- Using statistical analysis tools such as R, EViews and Excel to produce robust models.
- Translating results into presentations to clearly communicate the results and insights to clients.
Required Skills
- 5 years of marketing mix modelling (MMM) experience.
- An enquiring and analytical mind - able to see through the detail to understand the bigger picture.
- Experience of working with large datasets to extract and communicate meaning.
- Ability to explain complex modelling in a clear and concise manner.
- Confident in presenting analysis output to colleagues and clients.
- Strong attention to detail and ability to work independently.
If this sounds like the role for you then please apply today!
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