Job Description
About Graitec Group
Graitec wurde 1986 gegründet und ist ein weltweit führender Anbieter von Building Information Modeling (BIM). Wir unterstützen mit unseren Softwarelösungen Kunden und Experten aus den Bereichen Architektur, Ingenieurwesen, Bauwesen und Fertigung bei der ERSTELLUNG, SIMULATION, FABRIKATION.
Wir sind
ü Value Added Reseller von Autodesk-Lösungen
ü Software Editor und Entwickler einer Produktreihe, die Autodesk-Lösungen für die Bauindustrie ergänzt
ü Anbieter von Schulung-, Beratung- und Supportdienstleistungen mit einem konsequenten Fokus auf Kundenzufriedenheit
Experten und Talenteweltweit vertreten
Unser Team besteht aus mehr als 500 herausragenden Talenten, die auf unsere 50 Niederlassungen in 13 verschiedenen Ländern verteilt sind, so dass wir die Bedürfnisse unserer Kunden rund um den Globus erfüllen können.
Das Mindset unseres Teams steht für Verantwortlichkeit, Agilität und Kundenorientierung sowie für den täglichen Ehrgeiz, sowohl das Geschäftswachstum als auch wirkungsvolle Innovationen zu fördern, wobei mehr als 25 % unserer Teams in der Forschung und Entwicklung tätig sind.
Wir fühlen uns geehrt, mehr als 100.000 Kunden weltweit zu bedienen und dank unserer innovativen Technologien zu den Top 5 der größten Autodesk-Partner weltweit zu gehören.
Unser Ziel ist es, unser Geschäft in den kommenden Jahren zu verdoppeln. Aus diesem Grund investieren wir stark in unsere bevorstehende Transformation und verstärken unsere Teams auf der ganzen Welt.
About the Team Hiring
Graitec launches an ambitious digital transformation program to revolutionize its business! You will be part of new team of talented and agile experts to change and deploy our digital, e-commerce and crm ecosystems in all our geographies in Europe and North America. Join Graitec to become one of the leaders of this digital transformation.
Overview
Key Responsibilities
Job Summary:
We are looking for a talented Marketing Specialist to join our team and support the Marketing Manager in executing strategic marketing initiatives across various channels. The Marketing Specialist will play a crucial role in driving digital marketing efforts, lead acquisition strategies, content creation, CRM management, analytics, media PR, and event coordination. This position requires a proactive individual with strong organizational skills and a passion for driving impactful marketing campaigns.
Digital
· Collaborate closely with the Marketing Manager and corporate team to drive the development and maintenance of the company's website.
· Manage the execution of SEO strategies to improve website visibility and traffic.
· Act as a facilitator for digital initiatives, fostering a digital culture within the organization.
Lead Acquisition Strategy
· Work alongside the Marketing Manager to develop and maintain a webinar calendar in coordination with the sales department.
· Localise lead acquisition campaigns to align with corporate objectives and target audience needs.
- Assist in implementing and deploying an Account Based Marketing (ABM) strategy for long-term lead generation.
Content :
· Partner with the Marketing Manager, sales, and product teams to produce high-quality content for website and inbound marketing efforts, including blog posts, social media content, interviews, case studies, and newsletters.
- Ensure all content adheres to corporate guidelines and brand standards.
CRM :
- Collaborate with the Marketing Manager to localise, adapt, and plan CRM communication campaigns in alignment with corporate objectives.
- Assist in managing the local communication calendar for newsletters, marketing campaigns, and yearly pipeline.
- Support efforts to improve data quality and efficiency in managing CRM data processes.
Analytics :
· Monitor marketing and sales funnel metrics to track performance and optimize conversion rates across the buyer journey.
- Implement measures to control email commercial pressure and improve overall campaign effectiveness.
Media PR and event:
· Manage with the team trade shows and client workshops to promote Graitec's image and ensure a strong presence at industry events.
· Respect of milestones and global planning.
· Ability to work with multiple teams.
· Ability to manage and embrace complex project;
· Solutions solver.
Success Indicators
Responsibilities
Required experience
· What you must have done already:
o Bachelor’s in business or marketing or equivalent experience,
o 6/8 years of experience;
o Very significant experience in managing content website;
o Experience of lead digital acquisition: SEO, SEM, Linkedin, retargeting, social activations…
o Experience of marketing automation tools as Dynamics/Salesforce, Hubspot CRM…
o Experience in collaborating with sales team.
· What is nice to have done already:
o Knowledge of subscription business and software companies.
Qualifications
o
Required skills, abilities & qualifications
o Excellent and proven project management skills, working on multiple projects with a varied range of stakeholders:
o Very Good writing skills in English;
o Analytical mindset and data driven;
o Autonomy, Clarity in communication, Collaborating effectively, Driving for results, Positive energy ….
Interview Process
· To apply – Please send you application through our portal
· Screening/Get to know discussion
· Hiring Manager
· Peer of hiring manager or key stakeholder to the role from another organization
· Business Unit leader
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