Job Description
Bordeaux & Burgundy is actively seeking a Paid Media Executive to join our growing team. This role is pivotal in conceptualizing and managing paid media campaigns for our clients. As a Paid Media Executive, you work cross-functionally with internal creative and digital stakeholders to produce and execute paid media programmes across a range of platforms including LinkedIn, Google, Reddit, X (Twitter), and more. You will contribute and influence creative production, budgets, and strategies for campaign best practices. Making data-led decisions with a continuous focus on optimizing performance for our clients. Taking performance metrics to build reports, analyze data, and produce actionable insights. Develop campaign structure and set up campaigns within paid media platforms. Collaborate with the paid media manager and production team to transform client briefs into high-impact demand generation PPC campaigns Ensuring both testing and performance are catered for and set up to work harmoniously Being the go-to specialist for assigned campaigns on the best ad types to use and PPC concept execution best practices Provide ongoing feedback and evaluation of campaign performance and activity. Research target audience performance across PPC platforms and approaches to develop a cohesive, flexible targeting strategy Compile data across all paid media platforms and create weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development Diligently and flawlessly execute assigned areas of every project Stay abreast of changes and new opportunities in the PPC space and proactively communicate key updates to the larger team This role includes occasional client-facing meetings and presentations as required by the agency in support of the account management team 3+ years of PPC experience ~ Deep understanding of Google Ad Manager, Google Display Network, Microsoft Advertising, LinkedIn Advertising ~ Stays up-to-date on the latest trends in PPC, including advertising formats, channels and technologies, in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services ~ Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint/Google Slides ~ Intermediate level understanding of Google Data Studio ~ Creative mindset ~ Experience with Reddit, Programmatic, Meta, and out-of-home media purchasing Compensation for this role is up to £30,000 per annum based on experience Remote-first working environment Generous holiday allowance