Job Description
Marketing Analytics & Effectiveness Specialist £60,000 - £70,000 + benefits London, hybrid working You will be joining an independent media agency, offering the best service and the most creative media campaigns. You will engage with clients as both a practitioner (attribution, econometrics, experiments projects) and a strategic advisor (investment planning, measurement and optimisation framework, media strategy, test and learn roadmap). The purpose of the role is to support clients in improving marketing driven profit growth through design, coordination and delivery of the right effectiveness initiatives. You will work across a broad range of clients, categories, audiences, project briefs and methods from day one. Expert knowledge of Econometrics, Forecasting, Investment Planning & Optimisation, Media Experiments/Tests. Results oriented with an unerring focus on adding commercial value for our clients through better use of data and analytics As well as equipping clients and the7stars planning teams to make more evidence-based investment decisions autonomously Previous experience in a marketing effectiveness or analytics role. Experience building, communicating and leveraging complex models (e.g. econometrics) to drive incremental growth Excellent data visualisation skills A strong understanding of the marketing planning and media planning process Experience managing multiple cross discipline projects and prioritising competing demands in a fast-paced environment Comfortable with scripting languages (R, Python, SQL most relevant). Highly skilled at extracting, managing and manipulating big data sets Uncounted holiday Performance related Summer profit share & Christmas bonus Flexible & hybrid working Personalised training plan & access to coaching Optional private medical insurance