Job Description
Job Title: Digital Media Insight Analyst - £35,000-40,000 - London / Hybrid We are seeking a talented Digital Media Insight Analyst to join our client’s expanding Analytics & Insight (A&I) team. This role is essential for integrating their data landscape into a unified source of truth that supports Business Intelligence tools, deep-dive analyses, AI predictive models, and media planning and buying strategies. Reporting directly to the Data Strategy and Analytics Director, you will be instrumental in shaping data-driven insights and strategies. Key Responsibilities: Work with media/client teams to define campaign reporting and insight requirements, from the briefing stage through setup. Validate and verify datasets through the ETL platform to ensure accuracy. Develop and manage client-friendly dashboards and reports to monitor campaign progress. Create insightful mid- and end-of-campaign performance reports with actionable recommendations. Maintain client and agency benchmark studies. Collaborate with external data, tech, and media suppliers to ensure high-quality service and relationships. Conduct deep-dive analyses to identify growth opportunities for clients. Enable fast, self-serve BI across teams to focus on key priorities. The A&I team leverages extensive client data to uncover insights, identify opportunities, and build data products that drive business success. Using statistical, algorithmic, and visualization techniques, you will support a variety of analytics projects, from media planning research to advanced forecasting models and data management processes. About You: Strong passion for data and its role in driving continuous business improvement. Exceptional Excel skills (vlookup, pivot tables, advanced charting); DAX and Power Query experience is desirable. Proven experience in digital media performance evaluation and reporting, preferably within an agency. Familiarity with media data integration tools like Supermetrics, Improvado, Funnel, or Alteryx is a plus. Proficient in SQL and database design. Experience with marketing performance dashboards using Power BI (preferred) or Tableau. Background in automated data collation via web APIs. You Are: Proactive and solution-focused, with a talent for creative problem-solving. Analytical, effective communicator, and able to present insights and strategies to senior stakeholders. Collaborative, curious, and eager to expand your skills and explore new technologies. About the Client: The client is dedicated to personal and professional growth, offering time for development and innovation. They value a diverse range of talents and ensure equal opportunities for all applicants. If you are ready to contribute to a forward-thinking team and make a significant impact, please apply now! Source is passionate about providing a working environment that is welcoming, supportive and equitable for all. We seek individuals from the widest talent pool and aim to best represent the communities in which we operate. We are committed to ensuring our recruitment processes are fair to all applicants, regardless of their background and personal characteristics, and we actively encourage diverse and underrepresented talent to apply for vacancies with us. If you apply for this role and send us your information, your details may be added to our database, so in doing this you will be recognising our legitimate business interest to process certain personal information about you in order to identify positions that may be relevant to you. In processing the information you supply we aim to comply with the General Data Protection Regulations. Details of how your information is processed and held are set out in our Privacy Policy below. www.wearesource.co.uk/media/wearesource/client/SourcePrivacyNoticeforCandidates.pdf