Job Description
OVERVIEW
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Designer Parfums is a fast growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 80 markets.
We are a family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led & lifestyle fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER and proud to be distributors for ARIANA GRANDE, GUY LAROCHE, PALOMA PICASSO, AIGNER & GANT.
Our employees make our business special. With strong family values, we believe that Designer Parfums is a more prosperous and fun place to work where people feel free to be themselves. We believe in the power of being Ambitious, Agile and Approachable while meeting our business goals.
JOB PURPOSE
To be a part of the hugely successful UK sales team. Strengthening the business and achieving the desired sales revenue and profit targets, market positioning, distribution, and visibility defined retailers.
Full account management of specified Designer Parfums brands across defined e-commerce accounts in UK and PAN EU in close conjunction with internal counterparts to deliver specified sales targets. This role is top-to-bottom account management requiring both strategic thinking and planning plus significant administration.
KEY DUTIES AND RESPONSIBILITIES
- Work with Sales Manager to deliver retailer strategy and delivery of agreed sales and profit targets across defined Designer Parfums brand portfolio.
- Chief liaison point between Designer Parfums and retailers.
- To work on and execute a clear methodology for retailer growth.
- Effectively negotiate and manage the strategic activation calendar to grow sales performance. Align plans with retailer strategies and negotiate annual business plans to ensure profitable growth and optimum buy in whilst respecting brand values.
- Align with trade marketing team to ensure trade spend is used effectively, ensuring to drive brand awareness whilst maximising profitability.
- Provide clear reports on activity and sales performance. Analyse results vs targets to grow sales performance, sharing qualitative and quantitative results. Review sell out performance and take appropriate action as required.
- Update and deliver monthly, quarterly and annual sales forecasts indicating risks and opportunities.
- Liaise with Supply Chain, Operations and Logistics to ensure stock is in correct locations, providing clear and accurate forecasts. Oversee the supply chain within the account through forecasting and delivery.
- Track the trade marketing calendar, ensuring activity is happening as planned.
- Implement strategic promotions and marketing packages in line with brand strategy.
- Track investment, analyse ROI and uplift vs targets.
- Optimise brand presence and consumer impact on retailer websites, ensuring all imagery and additional assets are updated.
- Participation in key business meetings such as forecast validation, brand updates, presenting a review of account performance identifying challenges and opportunities as appropriate.
- Ensure consistent excellent service to retailers delivering a best-in-class approach.
REQUIREMENTS
- 2 years’ experience within a multi branded sales environment, specifically within the fragrance category preferred.
- Analytical and detail orientated.
- Strong communication skills – written and verbal.
- Highly operational and numerate, commercially minded.
- Excellent presentation skills.
- Proficient in Microsoft Office.
- Strong negotiation experience.
- Team player.
- A confident and accountable self-starter who can work autonomously.
- Proven success in managing several projects to tight deadlines.