Job Description
Job Description
Are you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you!
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?
National Account Manager: Grocery - Ready to drink alcohol
Location: Uxbridge
Contract type: Full Time
About the job
An exciting opportunity has arisen to work in the newest area of our business, in our Alcohol Ready to Drink (ARTD) team. It’s part of keeping consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company. This role is responsible for growing business across a portfolio of UK customers within the grocery channel. You will define and own the Alcohol ready to drinks business plan and marketing activations across these key retailers. You will implement the annual business plan to accelerate brand uptake and share in these accounts. Growth should achieve RTD category leadership within budget guidelines.
Your key focus:
- Create, negotiate & execute win/win JBPs
- Business Development to secure new retail opportunities
- Lead multi-functional retailer engagement, particularly Category, Supply & Shopper Marketing
- Maximise range and distribution
- Launch transformational product innovation
- Best in-class day-to-day account management
- Effective cross-functional collaboration
PLAN AND DELIVER COMMERCIAL RESULTS
- Manage work streams to provide unique solutions, in close partnership with important partners including Finance, Ops, RGM, Category and Shopper Insights.
- Allocate resources where the investment has the highest strategic payback.
- Guide the business planning and budget process
- Structure agreements and use investments to ensure business profitability
- Identify and close performance and opportunity gaps that reflect our ARTD position and desire to be the #1 ARTD supplier.
- Responsible for programming calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend.
BUSINESS REVIEWS & REPORTING
- Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
- Guide post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and improve investment opportunities.
- Provide ARTD insights that influence merchandising, price, and promotion to achieve business targets.
- To monitor and accurately forecast retail and wholesale performance for the store groups via the Retail Reporting Tool and Wholesale tracker, or any other systems available to produce a daily, weekly and monthly summary document as required, highlighting variances to plan and recommending solutions to recover any risks / shortfalls.
BUDGET PLANNING
- Track and evaluate Trade Investments to ensure highest return on investment.
- Guide post-program analysis following all activations and ongoing analysis of always-on activations to evaluate effectiveness.
- Thoroughly analyse customers' sales to define priorities and focus of efforts.
Your areas of knowledge and expertise that matter most for this role:
We are looking for a strong relationship builder, with a track record of delivering growth within the grocery channel. Ideally, the candidate would be looking for a role to challenge them with true ownership & accountability, with a go-getter entrepreneurship mentality.
Good broad experience working in UK grocery-aligned environment in account management
Experience in the alcohol category desired, but not essential
Experience in working with and influencing X-functional teams (category, shopper marketing and ops)
Thrives in an ambitious and fast-paced environment
Entrepreneurial, creative mindset
Strong commercial acumen & negotiation skills
Effective networker and relationship builder
We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 countries, who work together to make, move and sell some of the world’s most loved drinks.
We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.
From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognise we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth. To find out more about what it’s like to work at and our culture we would welcome you to speak to one of our employees on our live chat platform, just click here to speak to an insider
We recognise some people prefer not to participate in alcohol related sales, interactions, or promotions. If that’s true for you – please raise this with your talent acquisition contact who will advise you on whether this role includes activities related to our alcohol portfolio.