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Job Description
Job Description
Role: Digital Optimisation Manager
Head office: Chester
Hybrid: 50/50 split
Industry: B2C Travel
Salary: Competitive
Package:
- 26 days Holiday that increase with service. Plus 8 Bank Holidays
- Paid for charity & volunteering days
- Pension contribution up to 5%
- International travel (FAM Trips)
- Enhanced benefits friends & family package benefits including discounts & offers on products
- Paid for L&D studies
- Insurance packages including income protection.
Better Placed are pleased to be working in partnership with this much loved brand, a luxury travel group.
Leading the way in their sector, they are continuing to grow market share and build upon their already successful heritage brand name.
An opportunity has now arisen for an experienced Optimisation Manager/ CRO Manager to join their talented marketing team. You’ll play a pivotal leadership role, developing the strategy and improving the onsite customer experience and overall customer journey – all to maximize lead generation activity and performance.
Key responsibilities include:
- Manage the user experience performance to identify opportunities to improve the end to end customer journey
- Conduct segment and scenario led usability studies to create actionable insights leading to improvements in site performance
- Propose and implement in collaboration with the Digital, Tech and IT Teams, leading to insight led technical site developments to improve conversion rate
- Work effectively with the Content Manager to ensure that content is optimised on all sites
- Define, implement and evaluate A/B and MVT testing to drive conversion rate improvements
- Ensure conversion improvements are managed across all device types.
- Maximise the use of Google Analytics (and other tools as appropriate) to unearth actionable insights to drive gains in conversion rate
- Propose and manage the annual Digital Conversion budget, overseeing spend, ensuring all activities are delivered on time and within budget
- Ensure all activity is consistent with brand guidelines and integrates with other digital and offline activity.