Job Description
What is the RoleAs our Digital Media Specialist, you will manage and optimise paid digital media campaigns across SSE Airtricity (B2C & B2B) and SSE Energy Solutions brands (B2B) in Irish and GB markets. Working closely with the wider Energy Customer Solutions Marketing Team, this role will support acquisition and retention of customers across Energy and Low Carbon Solution products. As part of your role, you will:- Work with third party agencies to develop, implement, and manage paid media plans and creative across multiple platforms (Google Ads, Facebook Ads, LinkedIn etc).- Monitor and optimise campaigns to deliver maximum Return On Investment, ensuring paid digital campaigns are tracked end to end.- Adopt an always on test strategy, considering ad copy, creative and landing page optimisation.- Analyse and report on campaign performance, providing actionable insights to improve results.- Collaborate with the ECS Marketing Team to align paid media plans with overall marketing objectives.What do I need?To be considered for this role, we would love you to have:- Demonstrable experience in a similar role, working with Google Ads, Facebook Ads Manager, LinkedIn Ads, and other ad management platforms.- The ability to craft compelling ad copy and creatives aligned with brand messaging and digital performance objectives.- The ability to interpret data and extract actionable insights.- Strong project management skills, capable of handling multiple projects simultaneously.- Excellent communication skills to build effective relationships with internal and external stakeholders.About our BusinessSSE is a multinational energy company listed on the FTSE 100, with a vision “to be a leading energy company in a net zero world”. We’re investing £20.5bn+ by the end of the decade to help deliver our Part of SSE Plc, Energy Customer Solutions is the Customer facing division – providing energy and low carbon solutions to over 1.3million customers. We have a strong market position with great customer relationships and expert customer teams working in Belfast, Cardiff, Dublin, Perth, and Reading. In Great Britain we operate under the brand SSE Energy Solutions providing energy and related energy solutions (EV, Solar, Smart, Heating & Cooling etc) to businesses of all sizes and public sector organisations across Great Britain.In Ireland – we operate under the brand SSE Airtricity providing energy and related energy solutions (Solar, EV etc) to homes, businesses including public sector organisations across the island of Ireland.We have ambitious targets to help our customers on their journey to Net Zero by increasing the accessibility of green energy solutions through the provision of customer-driven propositions and we’re a partner to customers and stakeholders as they seek ways to respond to the climate crisis.Help us power change. What’s in it for you?An excellent package with 34 days holiday entitlement (including public holidays), enhanced maternity/paternity leave, discounted healthcare, salary sacrifice car leasing and much more, view our full benefits package As an equal opportunity employer we encourage diversity and are committed to creating an inclusive environment for all employees. We actively encourage applicants from all protected characteristics and commit to providing any reasonable adjustments required during the application, assessment and upon joining SSE. Search for to find out more. Our Benefits Sharesave Scheme34 days of annual leaveOption to purchase up to 10 days holidayInterest-free technology loans24/7 free and confidential employee counselling servicePrivate healthcare discountsSubsidised gym memberships21 weeks full pay maternity leaveCycle to Work scheme with generous £2500 limitInterest-free salary advance to cover transport season tickets