Job Description
Paid Media Manager/Biddable Media Manager/Paid Media Specialist
Join an international media agency as a Paid Media Manager/Biddable Media Manager/Paid Media Specialist
Advise on Digital advertising solutions for esteemed Higher Education clients around the world
Play a pivotal role in shaping the educational future of students worldwide as part of a globally active company
About Hybrid:
Hybrid is a high-growth international media agency with offices in Bristol, Philadelphia, Kuala Lumpur and Sydney.
We provide world class media, creative, content and research to leading Higher Education institutions around the world. With our deep understanding of human behaviour, coupled with our media and creative knowledge, we produce customised advertising solutions to capture attention and turn insights into action for our clients.
Our in-house digital agency works with our advertising partners to develop digital performance & content campaigns, tapping into our deep editorial subject matter expertise. We’re intuitive and disciplined, turning ideas into action for global clients. We work with clients not for them - it's cliche but having strong relationships & delivering great results is at the heart of what we do at Hybrid.
The Opportunity:
We’re looking for a client-facing and digital-savvy Paid Media Manager to join our multi-award-winning, education-industry leading, digital agency. We are looking for someone who is confident in taking on responsibility to deliver great results across a variety of campaigns, with a passion to develop expert knowledge within a booming industry vertical.
This position is a key role within the current Digital team, where you'll be managing the Paid Search, Paid Social and Programmatic strategy and delivery for a range of Higher Education client briefs. We need someone who has a strategic mindset but also loves the technical aspect of Paid Media platforms.
The role will require a strong client management skillset, being able translate digital strategy to deliver client business goals and then make it happen! Experience across the full suite of Paid Media platforms is a requirement.
The Day-to-day:
Define client campaign roadmaps and offer a simplified pathway to achieving their objectives through wider paid media activity
Plan, write and launch paid media campaigns that perform and provide the results required by our esteemed Higher Education clients
Provide a consistent output of complex campaign builds, analysis and thinking outside-the-box to drive high levels of innovation
Disciplined daily management of all paid media campaigns
Track digital KPIs to measure campaign performance
Produce detailed and accurate client reports, including competitor analysis
Optimise and improve client’s advertising campaigns using the Hybrid’s market-leading technologies
Support the Paid Media Director with research, insight and support around data that lead to effective cross-channel media strategies and tactics
What you’ll need:
Experience working in an agency environment is preferable but not essential
Strong track record of client-facing experience within the Digital Paid Media space
Proven examples of owning and delivering process improvement projects
In-depth technical knowledge and experience with paid social campaigns on Meta Ads, LinkedIn Ads, TikTok Ads Manager, YouTube.
Significant tracking and reporting experience with Google Analytics and Google Tag Manager
Excellent communication skills - comfortable presenting to clients, colleagues and large groups
Experience running activity across Programmatic networks preferred
What you get:
Monthly contribution to your physical health costs (e.g. gym membership)
Private health care
Online training, tools, and resources, including 1:1 coaching sessions
Paid training for career accreditations
Internal mobility options and established career paths
Team rewards (from your manager)
Incentive schemes, financial advice and company pension contributions
Friday drinks, office away days and parties
Free fruit and a weekly breakfast/lunch