Job Description
We’re a fast-moving, global technology group that specialises in taking brands direct to consumers. We’re home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.
We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.
Life at THG Ingenuity
THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end-to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble.
Leading a collaborative paid media strategy across a number of our tier 1 client accounts, this individual would be an advocate of best practice with an emphasis on experimentation and industry-leading execution. The Paid Media Manager would have 4 years+ paid media experience and have strong leadership qualities, coaching direct reports and setting high standards for the wider team.
The Paid Media Manager would be responsible for industry-leading paid media strategy development and execution across a number of CPG clients. They would be results-focused, with a responsibility for the performance of clients vs target and forecasts, as well as the delivery and development of direct reports.
What will I be doing as a Paid Media Manager at THG?
Key Responsibilities:
- A consistent passion to drive performance for our clients, with a blended approach to our paid media strategy across paid social and paid search, with a high understanding of incrementality.
- A constant responsibility to have a best-in-class structure across channels and platforms.
- Using data-driven insights to quickly iterate and methodically improve results day on day, week on week and month on month with team members.
- An excellent understanding of creative importance across channels, providing detailed insights and data to fuel creative optimisations and campaign performance.
- Leading on the optimisation and management of campaigns to agreed revenue and ROAS/COS%/CAC targets.
- Managing and monitoring daily paid campaign spend to ensure optimum campaign performance and in line with best practice vs strategy and forecasts.
- Effective delegation of tasks based on prioritisation to paid media team.
- Development and training for paid media team members – coaching direct reports while setting an example and offering training to wider team members.
- Utilisation of our tooling partners to ensure efficient and optimised performance across channels and platforms.
KPI’s
- Client growth, having a strong focus on the holistic growth of clients, identifying opportunities to maximise MoM, YoY potential.
- Client paid media performance, measured against client objectives including revenue, COS%, Customer acquisition & CAC.
- Delivery and optimisation of new campaigns, Keywords, Ad Copy across all relevant platforms and surfaces.
- Reporting on performance with transparent communication back to the trading, client marketing – providing insightful context and opportunities to support client growth.
- Driving better Revenue volumes within COS% targets, acquiring more New Customers within CAC targets.
Key behaviours
- Ambition – The ambition to keep developing and driving results for our clients.
- Innovation – Celebrating a test and learn approach, using calculated experimentation to continue to achieve an industry-leading offering.
- Collaboration – Collaborating with team, marketing channels and wider business to identify new opportunities and achieve the right strategy for each client.
- Decisiveness – Being an advocate for best practice and using experiences to set expectations and guide strategy.
- Leadership – Leading by example and celebrating company values. Delegating in an effective way while supporting processes, training and ways of working for junior members.
Essential skills
- Leadership – effective and efficient delegation, coaching direct reports and junior team members to help them grow as paid media specialists.
- Time management to a high calibre at all times.
- Significant experience and understanding of key platforms, including: Google ads, Bing, Meta, TikTok.
- Smartly, Squared IO.
- High understanding of attribution models and S2S solutions, and the importance they hold.
- Strong technical knowledge in conversion tags and implementation for relevant platforms.
- Capability with key marketing platform technologies, such as SA360.
- Excellent communicator – able to give clarity and provide detail on insights.
- Ability to form good working relationships with internal teams.
- Critical thinker and problem-solving skills.
What's in it For Me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.