Job Description
Job Description
Are you the right applicant for this opportunity Find out by reading through the role overview below.
Job title: Account Director, Paid Search
Group:Mindshare Worldwide
Reports to: Business Director, Paid Search
COMPANY OVERVIEW:
Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. We are a global media agency network with billings in excess of US$24 billion (source: COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
At Mindshare, we align to our Good Growth Vision which values Empathy, Energy & Impact in all we do, both around work and culture.
Above and beyond the role you would play within your client and channel team, at Mindshare we encourage involvement and contribution to our many initiatives and groups. These have been created to give a voice to our diverse community within our agency all led by passionate and enthusiastic members of our workforce. These include but aren’t limited to; Pride, Roots, 0Borders, Womxn and many more …
We look forward to hopefully welcoming you to the team and helping support your own Good Growth as we move forward together.
JOB PURPOSEWe are looking for a Paid SearchAccount Director to join the Mindshare WW team. You’ll be managing a pod of 3-6 paid search planning & buying specialists.Your team will work across several Mindshare WW Paid Search clients, some examples being Unilever, Blackrockand Farrow & Ball.
Under the guidance of the Paid Search Business Director and in-partnership with fellow Digital Account Directors, this role will focus on delivering first-class and innovative client solutions. You will work in collaboration with Paid Search specialists within GroupM and other agency teams (ie. Analytics, Business Planning, Insights), you’ll be responsible for delivering against agency’s approach of Good Growth, leveraging our capabilities across the network for data, media and technology.
ABOUT YOU:ATTITUDE- Positive, enthusiastic with a can-do attitude
- Curious and interested in topics and debate around the digital industry
- Open and consultative approach with colleagues and clients
- A team player who is interested in and excited to learn, and explore new avenues
- Ability to communicate succinctly in all directions
- Calm approach to managing deadlines, team members and stakeholders
- A mindset of continuous development across all real time disciplines, not adhering to siloed platforms but rather adopting a growth hacking mentality
SKILLS
- 6years+of strong digital media planning & buying experience. Ideally local or EMEA regional.
- Exceptional project management and coordination skills, with a logical approach to problem solving
- Experience in developing and leading client relationships
- Exceptional people management skills, including support and development of at least two junior team members
- Exceptional executional Paid Search experience managing Brand & DR activity; experience in optimising and developing paid search accounts to hit performance targets is essential
- Extensive experience using the native Paid Search management platforms (Google Ads, Bing, etc.) as well as 3rd party platforms like SA360/Marin/Kenshoo and tracking solutions such as GA360, DoubleClick and Adobe Analytics
- Expert knowledge of measurement capabilities and evaluate and implement study opportunities that are of benefit to the client and future Search activity
- An understanding of how Paid Search can integrate with other digital and offline channels
- Acting as ainternal thought leader, developing holistic search strategy and innovative solutions to position Mindshare Worldwide as industry leaders.
- Working with the Paid Search Business Directors to drive the direction of the future of our paid search capabilities.
- Ensuring we stay market-leading in theHolistic Search media space, with development of case studies and thought leadership articles.
- Contributing to our media buying relationship with key partners, including Google, Bing & Amazonand other technology providers.
- Managing a high performing pod within a capabilities-first construct, ensuring best practice as well as improving processes and procedures to enhanced outputs
- Representing Mindshare in new business pitches and contributes to pricing structures when needed to actively contribute to product and business strategy.
- Maximising on Mindshare and GroupM internal knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages.
- Ensure the teams deliver excellence in idea creation, Paid Search infrastructure and execution across Paid Search assignments.
- Motivated teams- measured via 360and informal feedback.
- Client satisfaction via formal and constructive feedback.
- Strong relationships withall key contactsvia 360 and informal feedback.
- Involvement in New Business and internal projects(Including driving the team culture).
- Demonstratingskills andbehaviorsas outlined above, leading by example.
- Quality of work delivered by you and your teamandPerformance against client and department objectives
- Involvement inwiderMindshareinitiatives.
We have a wide range of benefits available at Mindshare WW:
-New office as of 2022, based in buzzy London Bridge boasting a 360 roof terrace with restaurant & bar
-Partial remote working offered with 3 days in office 2 days remote
-Free bar once a month for all employees
-Birthday day and Christmas to New Year period given as additional holiday
-Public Bank Holiday Swap
-Excellent package for expectant parents & other family circumstances
-Early summer Friday finishes
-And many more…