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Job Description
Job Description
- Create and execute partner marketing programs for SHOPLINE EMEA to drive leads and awareness from tech and agency partners.
- Act as an interface between partner managers and marketing teams to define and deliver objectives above.
- Maintain positive and productive relationships with identified key partners.
- Work with partner managers to create quarterly plans that meet objectives of awareness in the partner ecosystem and lead generation through partners for SHOPLINE
- Actively engage with all partners on a regular basis to define and drive regular engagement plans across marketing channels like events, content, email marketing, campaigns etc.
- Align and work with the marketing team to develop partner related collaterals and GTM materials like landing pages, emails, white papers etc.
- Review and maintain partner presence on SHOPLINE assets like blogs, social media, website etc.
- Work with events marketing to plan and execute events roadmap with partners.
- Regularly report and analyze the impact of partner marketing to business objectives and ROI (leads and SQLs) and execute learnings for future planning.
Requirements:
- Understanding and experience of channel and technology partner marketing.
- Strong content writing skills.
- Strong understanding of social media and digital marketing.
- Understanding of reading and analyzing marketing performance reports.
- Experience of working and building B2B SaaS marketing programs.
- 3-4 years of working experience in marketing
Founded in 2013, SHOPLINE is one of Asia’s largest and fastest growing commerce Software-as-a-service and solution providers. The SHOPLINE platform offers a rich ecosystem of technologies, resources and partners that empowers merchants to succeed. Merchants leverage SHOPLINE’s omnichannel solutions for e-commerce, social commerce and point-of-sales to sell their products and services around the world.
SHOPLINE is headquartered in Singapore with about 2,000 employees operating globally.