Job Description
Join the Wowcher Team - We're Hiring a Performance Marketing Executive
Apply (by clicking the relevant button) after checking through all the related job information below.
Location: London (Embrace the office vibes – 3/4 days a week!)
Are you a ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.
We’ve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroom…! On top of this we’ve also partnered with some of the UK’s leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very.co.uk, PrettyLittleThing, Random House, EasyJet and Ocado... to name just a few!
We’re entrepreneurs at heart and love to spot a great deal! If you’re interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!
Your Mission:
This role will report directly into the Head of Acquisition and will primarily be focused on growing and optimising our Mobile App & PPC (Paid Search & Shopping) campaigns, by working with, and leveraging, internal teams and external agencies.
Our mobile app campaigns are focused on driving new and existing users to download and engage with our app. We use a number of Self Attributing Networks (SANs), alongside, Non-SANs networks to try and generate high volumes of cheap installs. The marketing executive will use a combination of AppsFlyer, SQL and Python to optimise existing campaigns and on-board new suppliers. The KPIs for this channel are, Cost per Install, Cost per Lead and Return on Investment. Another key focus within our mobile marketing is App Store Optimisation (ASO). We use a number of tactics to increase the visibility, and overall conversion rate, of our app within the app stores.
Our paid search and shopping campaigns are focused on driving new customer acquisition, generating sales and new subscriptions. The marketing executive will work closely with our paid search agency to execute the marketing strategy across Search (brand, non-brand, Bing) and Google Shopping campaigns. All decisions will be data driven and in line with ROI, Registration volume, CPR and Customer LTV KPIs. The successful candidate will need to have a strong grasp of numbers and interpret data in order to problem solve with real tangible suggestions and optimisations.
Your Quests Include:
Mobile Marketing (50%):
- Leverage data to optimise and develop strategies – focusing on increasing the volume & quality of new and existing customers acquired through our app marketing.
- Identify areas of opportunity and execute projects to drive growth and engagement across our apps.
- Analyse and report on key performance indicators both on a monthly and weekly basis. E.g. Cost per registration, ROI, Uninstall rate, App Store ranking etc.
- Help create and implement our ASO strategy within both the Apple and Google Play stores
- Manage relationships with existing suppliers, ensuring optimisations are happening constantly. As well as on-boarding new suppliers in order to test different strategies and inventories.
- Allocate and manage the mobile marketing budget.
- Use our mobile attribution tool, AppsFlyer, to create, track and optimise campaigns.
- Use SQL Redshift & Quicksight to analyse app data and subscriber LTV
Search and Shopping (50%):
- Search and Shopping is a key source of traffic and revenue, we have a range of PPC campaigns (Google, Microsoft Bing) across brands & marketplaces - Wowcher(UK), LivingSocial (UK & Ireland) – that will need to be actively optimised alongside our Search agency under the supervision of Head of Acquisition.
- Monitor feed health of all the above google shopping feeds on Google Merchant Center and troubleshoot errors and disapprovals as required.
- Support the day to day execution of key projects to successfully deliver the strategy and targets set out by the Head of Acquisition as well as ad hoc requests from the business
- Monitor, analyse and comprehensively report on detailed campaign performance with KPIs, trends and actions both on a monthly and weekly basis and communicate it to management and business team as required.
- Cross team collaboration: Work closely with our search agency to run tests, monitor performance and ensure the optimisation of our weekly, monthly budgets to deliver ROI, registration volume, CPR targets.
- Support senior manager in interactions with the business intelligence, CRM, product and tech department as required to troubleshoot and fix issues related to traffic, tracking, reporting
Who you are:
- Independent, structured and precise work ethic. Able to independently think, investigate and drill into data, spotting and highlighting important trends, and be highly accurate
- 0 – 2 years’ experience within PPC Search and Shopping, across web and/or mobile.
- Strong grasp of numbers with good analytical, reporting /excel skills.
- Recent degree in Marketing/Web-related, Maths, or Science discipline preferred.
- Exceptional candidates can differentiate themselves with proven experience and competency with any one of these tools: Excel, SQL, Python, Adobe Analytics and AppsFlyer
- Experience within e-Commerce is beneficial but not mandatory.
- Experience with SQL, Adobe Omniture, Google Ads and AppsFlyer are beneficial but not mandatory.
Why Wowcher is your Next Stop:
Our office is like no other - it's a hub of fun and creativity!
Flexible working - blend office and home for your ideal work-life mix
25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)
Free fruit to fuel your day
Weekly breakfast feasts every Thursday - Rise and shine! Why not grab a coffee and a pastry to start your morning.
Wellness Wednesdays (hello, free massages!)
Thirsty Thursday! drinks and snack trolley - kick back and relax with a cold beer or prosecco
Games area for some friendly competition
Benefits platform Perkbox so you can get discount and rewards across the UK!
Monthly social events – All Bar Wowcher! get to know your awesome colleagues
Legendary all-company parties twice a year - don't miss out!
Cycle Scheme and Season Ticket Loan to get you moving
Auto-enrolment pension scheme. Whilst it’s great to live in the here and now, we have to make sure we’re preparing for the future, with up to 10% employer contribution.
Enhanced Employee Assistance Provider for confidential support and advice
Eye Care Vouchers – we’ve got you covered!
Store discounts across the Wowcher website (including travel deals!)
Smart-casual dress code every day!!