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Job Description
Performance Marketing Lead/Manager
London: 4 days in the office
Role Overview:
As a Performance Marketing Lead/Manager, you will play a crucial role in developing and executing successful PPC campaigns to drive targeted traffic, increase conversions, and maximise ROI in the gaming sector and beyond.
Key Responsibilities:
Develop and execute PPC campaigns:
Perform ongoing campaign optimization:
Collaborate and report:
Proven experience:
Desirable Extras:
Company Benefits:
If you are an experienced and analytical Performance Marketing professional expert in creating, executing and optimizing PPC Campaigns as well as hands-on with Google and Bing Ads looking for a new challenge look no further!
Apply Now or send me an email directly at: chrysavgi.patera@pentasia.com
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London: 4 days in the office
Role Overview:
As a Performance Marketing Lead/Manager, you will play a crucial role in developing and executing successful PPC campaigns to drive targeted traffic, increase conversions, and maximise ROI in the gaming sector and beyond.
Key Responsibilities:
Develop and execute PPC campaigns:
- Conduct keyword research to identify high-value, relevant keywords for targeting.
- Create compelling ad copy and assist with landing page optimisation to maximise conversions.
- Set up and optimise PPC campaigns across various platforms (primarily Google Ads)
- Define campaign goals, budgets, and bidding strategies to maximise ROI.
- Monitor and adjust campaign settings, ad targeting, and budgets based on performance data and insights.
Perform ongoing campaign optimization:
- Continuously analyse campaign performance, identify areas for improvement, and implement optimization strategies.
- Monitor keyword performance, adjust bids, and manage negative keywords to improve campaign efficiency.
- Monitor and analyse competitor PPC campaigns to identify strengths, weaknesses, and opportunities.
- Implement strategies to stay ahead of competitors and drive innovation in PPC campaigns.
Collaborate and report:
- Work closely with the commercial team to maximise performance
- Provide regular reports on campaign performance, key metrics, and insights to stakeholders.
- Present findings, recommendations, and campaign results to the team and management.
Proven experience:
- Minimum 4 years of experience required in managing PPC campaigns within the iGaming sector.
- Demonstrated success in optimising campaigns to achieve KPIs, such as conversions, ROI, or click-through rates.
- Proficiency in using PPC platforms, such as Google Ads, Bing Ads, or social media advertising platforms.
- Advanced knowledge of Microsoft Excel, Google Sheets or equivalent
- Strong Analytical skills: ability to analyse campaign data, draw actionable insights, and make data-driven decisions.
- Strong attention to detail and numbers focused.
- Excellent communication and collaboration:
- Ability to collaborate with cross-functional teams and stakeholders.
Desirable Extras:
- Google Ads Certification
- Facebook Business Manager Experience
Company Benefits:
- Highly competitive salary reflecting your skills and experience.
- Regular company socials and outings.
- Reward and recognition programs to acknowledge your contributions.
- Free bicycle parking to promote eco-friendly transportation options.
- 20 days of annual leave, in addition to 8 days of bank holiday.
- Free on-site fruit and hot drinks to keep you energised throughout the day.
- Free snacks, beer, and soft drinks and a PS5 in the office
If you are an experienced and analytical Performance Marketing professional expert in creating, executing and optimizing PPC Campaigns as well as hands-on with Google and Bing Ads looking for a new challenge look no further!
Apply Now or send me an email directly at: chrysavgi.patera@pentasia.com