Job Description
Hours of Work: 35 hours per week, Monday to Friday. Some overtime may be required during busy periods.
About the role
If you are an experienced Performance Marketer and want to be part of a business that truly makes a difference, we have an exciting opportunity for you to join our Marketing, PR & Communications team. This role will play a crucial part in supporting City Lit’s goals of increasing new student acquisition through Paid Social and PPC channels. Reporting to the Head of Performance Marketing, the successful candidate will support with the planning, execution, and measurement of campaigns. The role will work closely with the wider Marketing, PR & Communications team as well as across business and academic departments to deliver the overall business targets.
About the applicant
City Lit is London's largest provider of learning for adults, inspiring over 30,000 students a year and offering more than 5,000 courses, online and face-to-face. As a leader in our field, who have recently been rated as outstanding in all areas by Ofsted, we have a century’s reputation for delivering the highest quality student experience. Partnering with community organisations across London, we deliver bespoke projects that support individuals and communities.
To be considered, please submit your CV and a covering letter, detailing your skills and experience. The ideal candidate will have:
- Experience within a similar role in-house or agency-side, ideally within an organisation with multiple stakeholders or product teams.
- Hands-on experience of end-to-end ad campaign delivery on Meta (Instagram and Facebook) including creative planning, audience targeting, optimisation, and adopting a test and learn approach.
- Hands-on experience managing Google Ads campaigns.
- Experience of using a content management system to publish content and design bespoke landing pages.
- Basic understanding of SEO principles and best practices.
Our generous rewards and benefits are numerous and wide-ranging, including flexible working, generous course discounts that include friends and family, our pension scheme plus life assurance and enhanced Family Friendly leave. There’s also a season ticket loan programme, entitlement to access the student discounts programme (Totum) and other discounted retail platforms as well as preferential rates with Fitness First. Alongside these we all offer a 24/7 Employee Assistance Programme to support our staff as well as access to a online or over the phone GP service.
Sited in London’s creative community of Covent Garden, City Lit is a thriving hub of learning and opportunity with a palpable sense of purpose and identity and a culture of equality and inclusivity. We know diversity fosters creativity and innovation and we are committed to equality of opportunity, to being fair and inclusive, and to being a place where all belong. We therefore particularly encourage applications from candidates who are likely to be underrepresented these include applications from Black, Asian and minority ethnic backgrounds, those who have a disability and the LGBTQI+ community. We provide a professional and supportive community that blends teaching and learning to deliver endless possibilities.
For full details of the role, please refer to the job description.
Closing Date: 18 October 2024
Interview Dates: TBC