Job Description
Please find a link to the Job Pack here:
https://drive.google.com/file/d/1p9E0JDPqodRg6FR_B2gGVrDNn2awag3W/view
Please ensure you read the below overview and requirements for this employment opportunity completely.
Overview of the role
The Performance Marketing Manager will be responsible for continuing to grow our marketing channels creating an advertising strategy that supports us to meet business targets. Through hands-on management and in-depth analysis, you will be able to identify, propose and implement changes and improvements to key fundamentals of our paid channels. Responsible for the KPI success of our advertising, the role holder will optimise investment opportunities to continually improve performance.
Main Responsibilities
- Responsible for the management and optimisation of Google and Bing PPC / display accounts and paid advertising, including Paid Social.
- Creating, implementing, and testing campaigns across various platforms including Google Ads, Microsoft/Bing Ads and Facebook / Instagram and TikTok.
- Running and Analysis of reports to identify opportunities for investment/divestment such as Search Query, Reports, Device Analysis, Impression Shares and more.
- Collaborate with agencies, vendors and partners as required including planning and expenditure. Working with acquisition partners through affiliate marketing to increase awareness with new audiences and drive qualified leads.
- Always questioning how we can maximise the benefit of our investment by remaining at the leading edge of advertising techniques across Google Ads, Microsoft Ads and more.
- Running improvement tests across our advertising to find optimal ways of investing more for improved performance.
- Create compelling ad copy and targeting strategies to reach the desired audience.
- Making digital enhancement suggestions across our landing pages that will support the on-page conversion rate.
- Day to day management of agencies, setting targets and performance goals.
- Stay up-to-date with the latest performance marketing trends and best practices, and implement these in campaigns.
- Collaborate with members of the team to create cohesive and effective campaigns.
- Provide regular reports on campaign performance and ROI to stakeholders.
Please note that this Job Description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of duties and responsibilities.
About SBC
Founded in 2008, Summer Boarding Courses have united students from around the world through education. Delivering award[1]winning, future-focused courses that strike the perfect balance between academic and social enrichment. Our courses unlock potential and ignite a spark for long-term success.
Our residential summer courses take place at some of the UK’s top boarding schools and university college campuses, including Eton College, Oxford University Colleges and Headington School. We carefully select our campuses to ensure that they provide the perfect environment for our students to live and study.
Over 15,800 students from 152 nationalities have been welcomed to study with us to date. Whether it’s preparing for future studies, developing 21st–century skills or building confidence, the knowledge gained on an SBC course allows students to go forward and apply what they have learnt to other areas of their education and beyond; giving them the necessary skills to achieve their future goals.
The EL Gazette publishes a league table based on British Council inspections, and SBC have been ranked Number 1 from 2018 to 2023. We are very proud of this achievement and will continue to grow and develop our courses to offer students extraordinary experiences. SBC is the only multi-campus summer school provider in the UK to have achieved a perfect 15/15 areas of strength by the British Council. A true hallmark of educational quality.
We are a part of Dukes Education, a thriving family of nurseries, schools, colleges, and organisations that support students outside the classroom. Dukes Education is the fastest-growing independent schools group in the UK.
Person Specification
Essential Skills
- Extensive experience in pay-per-click (PPC) across Google Ads and Microsoft Ads and ideally of running Paid Social campaigns.
- Experience of running monthly PPC budgets more than £20,000.
- Experience of running B2C campaigns.
- In-depth knowledge of performance marketing channels, such as paid search, paid social and display advertising.
- Strong understanding of website analytics and conversion tracking.
Desirable Skills
- Experience of marketing within Education or Tourism.
- Experience of growing multi-channel paid campaigns.
- Affiliate marketing experience.
Contract Information
This is a full-time permanent position. A full role review will take place on completion of the 6 months’ probation period. As with all progressive workplaces, there will be fluctuating periods to reflect the business needs. There is flexibility to consider occasional remote working for the right candidate.
Benefits
· 35 Days of holiday (including bank holidays)
· Blend of hybrid and flexible working
· Professional development opportunities
· Company pension (optional)
· Collaborative open plan office environment
· Onsite barista, beer, and prosecco taps
· Access to free yoga classes and running club
· Work from anywhere and sabbatical options at certain times during the year
· Cycle to work scheme
· Free eye tests
Should you be successful
· Any gaps in your CV will be enquired about and must be explained satisfactorily
· You will have to prove your Right to Work in the UK
· You will provide the details of two recent and relevant referees who we will contact and specifically ask about your suitability to work with children and any concerns.
· You will be required to undergo a Disclosure and Barring Service check (DBS), and equivalent if you live, or have lived, outside of the UK.
· You will be asked to sign the Children’s Act 1989 declaration safeguarding the welfare of children, and state that you have no known reason why you cannot work with children
· Official identification and certificates will be required for our records.
Please be aware that SBC may conduct online searches for shortlisted candidates as part of our legal duty to meet out safeguarding duties.
SBC SAFEGUARDING STATEMENT
Summer Boarding Courses is committed to safeguarding and promoting the welfare of children and expects all staff and volunteers to share this commitment. We have a comprehensive Safeguarding and Child Protection Policy and procedures in place which all employees, volunteers and contractors are expected to adhere to.
SBC EQUALITY, DIVERSITY & INCLUSIVITY STATEMENT
We operate a policy of equal opportunities and welcome applications from candidates irrespective of sex, marital status, race, colour, nationality, ethnic origin or disability.
At SBC, we are committed to fostering an inclusive and accessible interview process. If you require reasonable adjustments to participate in the interview, please contact us at: staff@summerboardingcourses.co.uk
Please note, as this post involves direct contact with vulnerable children, it is exempt from the Rehabilitation of Offenders Act 1974. However, amendments to the Exceptions Order 1975 (2013 and 2020) provide that certain spent convictions and cautions are 'protected'. These are not subject to disclosure to employers and cannot be taken into account.