Job Description
Taking up a new position within our central services, we are seeking a driven Performance Media Manager (Apps) to join us as a key driver within our Performance Media Team,
most recently awarded Digital Marketing Inhouse Team of the Year at the Northern Digital Awards 2024.
We are an energetic, passionate, agile and high performing team excited to welcome a new member who shares our passion for the paid media landscape.
This is an exciting opportunity for a paid media manager, ready to take ownership of the profitable growth of app installs, while supporting the wider app marketing strategy to grow the user base of the Sykes Cottages customer app.
We are looking for an established, driven Manager to hold accountability over all app install targets and bookings, ensuring paid user acquisition strategies (paid app installs) are innovative and creative, that targets are hit to acost per install basis whilst also being conscious of seasonality, demand, and the wider marketing mix.
With a strong focus on testing and learning with innovation at the forefront of the paid media strategy, this makes the perfect opportunity for those with a strong knowledge of App Marketing including ASO, Web to App strategies and Push Notifications.Building relationships with key suppliers and stakeholders within Product, Tech and CRM, you will highlight opportunities for further growth in channel performance and wider app marketing strategy.
?? This is a hugely exciting opportunity to hit the ground running and make your mark within an ambitious, driven team, growing your leadership skills whilst supporting the wider Performance Media Team!
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
By Being One Team, Owning it, Communicating Honestl y and showcasing a devotion to Learning, Growing and Innovating , we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills:
Minimum of 5 years experience in an operational paid media/PPC role that must include Google Ads, Bing, Display, Facebook and Instagram
Experience of managing budgets in excess of c£5 million pounds+ p/a
Significant understanding of PPC bid management platforms or in-house tools
High level of mathematical ability
Although standouts will also have:
Preferably agency and in-house experience
Experience of app marketing or use of tools such as AppsFlyer, Data.ai
Experience of the travel/tourism sector
Understanding of the wider marketing mix
The ability to input on marketing strategy with an understanding of the impact on the wider business
Relevant degree in marketing, maths, IT, field
Meticulous approach to organisation
Previous experience of dealing with senior stakeholders
High level of competency in Microsoft Excel
Ability to work in a fast-paced environment
Ability to adapt to change
Must be innovative with a test and learn mentality
Proven ability to mentor and train more junior members of the team
Knowledge of agile and sprint planning
The Forge Holiday Group
The Forge Holiday Group encompasses Sykes Holiday Cottages, Forest Holidays, UKcaravans4hire and Bachcare in New Zealand and unites us under four company values, which are the foundations of every aspect of our business and remain at the heart of everything we do.By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
Diversity and Inclusion:
We encourage and welcome our people to bring their authentic and best selves to work every day. We know the power that comes from different ideas, backgrounds and perspectives. We recognise the role diversity plays in achieving our goals as a business. We actively welcome applications from as wide a range of backgrounds as possible. If you need any particular support or accommodations as part of your application process, please get in touch - our recruitment team are happy to help.
Benefits:
Paying a salary between £35,000 and £45,000 per annum / 37.5 hours per week / Monday-Friday, 9am-5.30pm
Plus access to our annual STIP (annual company-wide bonus) scheme with an additional 20% of your salary
33 days annual leave including bank holidays
Plus anadditional day off for your Birthday
Plus an additional two volunteering days per year?? A flexible hybrid-working policy
An enhanced maternity and paternity policy
Personal development and opportunities to be recognised
Study support for additional qualifications, courses and accreditations
Numerous dedicated wellbeing initiatives and access to 24/7 mental health support
On-site gym at our Chester HQ
Regular social events including weekly Breakfast Club and annual social meetings
Hybrid Working:
We are proud to support hybrid-working across the business, with a mixture or remote and office working available. This will be discussed during your interview.
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