Job Description
PPC/Paid Advertising/Paid Media, Oldbury, up to £40k depending on experience
Are you experienced PPC Executive/Specialist or a "hands-on" PPC Manager/Leader seeking a new opportunity?
If the answer is Yes, we want to hear from you.
My client is one of the leaders within their Market Sector, having built a reputation based on quality, they are now seeking either a PPC Executive with team management experience looking for their next career step or an existing hands-on PPC Specialist/Manager who is seeking a fresh challenge
The successful person will have previously been a background in developing/implementing successful marketing campaigns utilising paid and organic traffic, experience of Google and Meta is essential. Prior exposure to campaigns and audience setup in Meta would be beneficial along with an understanding of ecommerce and conversion attribution.
Alongside overseeing/managing the existing team, you will be responsible for:
Personally creating, placing and scheduling all Paid Marketing/Advertising across a variety of digital platforms including Google Ads, Meta, Pinterest, YouTube etc.
Maintain company image, and promotional objectives, and adhere to terms and conditions when building ads and ad copies.
Create and build campaign strategy - to include keyword research and competitor analysis.
Plan, develop, implement, and optimise all paid marketing campaigns and channels and track success, to include reporting back on findings.
Continuously look at ways of improving paid advertisements by increasing CTR, conversion rates, and increasing ROAS - so going forward budgets can altered to fall in line.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and all areas of paid search following corporate objectives.
L anding page optimisation / implementation.
Maintain and monitor keyword bids, daily and monthly budget caps, impression share.
Test, implement, and optimise digital search campaigns as well as paid social media campaigns.
Keep up to date with the latest industry news, and best practices.
This role will also involve elements of SEO so a good understanding and experience of this would be beneficial.
Requirements:
Ideally c2 years commercial experience in PPC and SEO.
Good understanding of Google and Meta.
Good understanding of reporting platforms such as Analytics and Data Studio.
E xcellent knowledge of advertising platforms.
Ability to maintain brand consistency, engaging, and professional marketing advertisements.
You must be UK based and able to commute to the companys office in Oldbury Monday to Friday
Sponsorship is not available so you will need to have full leave to remain.
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