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Job Description
PR & Content Marketing Specialist
Department: Marketing
Employment Type: Full Time
Location: London, UK
Description
Are you ready to be part of a groundbreaking and award-winning Construction Technology company? XYZ Reality leads the charge as the creators of the world’s first and only engineering grade Augmented Reality solution, specifically designed for the construction industry.
XYZ Reality is not just a construction-tech company; we're changing the game. By leveraging Engineering Grade Augmented Reality, we're reshaping the landscape of construction project delivery. As we continue our rapid growth and pursue our ambitious vision, we're on the lookout for a talented and driven PR & Content Marketing specialist to join our dynamic team. If you're passionate about innovation, thrive in a fast-paced environment, and are ready to make a meaningful impact in the construction industry, we want to hear from you.
Role Overview:
As the PR & Content Marketing Specialist, you'll be at the forefront of crafting compelling narratives that captivate audiences and drive engagement. From social media copy to thought-provoking op-eds, you'll have the opportunity to flex your creative muscles across various channels. Collaborating closely with internal stakeholders and external agencies, you'll ensure our message resonates with our target audience and reinforces our position as industry leaders.
In this role, you'll not only oversee the creation of high-quality content but also play a pivotal role in managing our PR strategy. Collaborating closely with internal stakeholders, you'll coordinate with team members to represent XYZ Reality in media interviews and webinars, ensuring our message resonates with our target audience and reinforces our position as industry leaders.
Additionally, you'll be responsible for optimizing our content for search engines, ensuring maximum visibility and impact. Your keen understanding of SEO principles and CMS platforms will drive organic traffic to our website and elevate our online presence.
If you're a proactive communicator with a knack for storytelling and a drive to make an impact, this role is tailor-made for you. Join XYZ Reality and be part of a team that's reshaping the future of the construction industry.
Key Responsibilities
Social Copywriting:
- Craft engaging and on-brand copy for both company social media channels and personal brand channels of our Founder & CEO, ensuring consistency and alignment with overall messaging strategies.
- Develop compelling content that resonates with target audiences across various social media platforms.
SEO-CMS Copywriting:
- Write SEO-friendly content for the website, including landing pages, product descriptions, and blog posts, to improve search engine visibility and drive organic traffic.
- Identify keywords and optimize content for improved search rankings.
Managing PR Contractor/Agency:
- Oversee the relationship with external PR contractors or agencies, providing guidance, feedback, and direction to ensure alignment with XYZ Reality's PR goals and objectives.
Participation in PR Interviews/Webinars/Podcasts:
- Prepare talking points, and other materials as needed for media appearances.
Confluence Management/Copy Creation:
- Manage and maintain the Confluence platform, ensuring it serves as a centralized hub for PR and marketing resources, documents, and information.
- Create and update content on Confluence, including press kits, messaging guides, and other PR-related materials.
Produce High-Quality Content:
- Generate thought leadership content such as op-eds, press releases, and blog posts, collaborating with internal stakeholders and external agencies as necessary.
- Work closely with design teams to produce visually appealing and impactful content that aligns with XYZ Reality's brand identity and messaging.
Publishing Content to the Website:
- Manage the content publishing process on the XYZ Reality website, ensuring that all content is accurate, up-to-date, and aligned with brand guidelines.
- Utilize content management systems (CMS) to upload and format content, optimize for SEO, and schedule publication dates.
Responding to Media Inquiries:
- Monitor and respond to media inquiries promptly, providing relevant information, coordinating interviews, and facilitating press opportunities as appropriate.
- Serve as a liaison between media contacts and internal stakeholders to ensure timely and accurate communication of company news and updates.
Skills, Knowledge and Expertise
- Bachelor's degree in Marketing, PR, or related field.
- 2+ years of experience in content marketing, PR/comms, or similar roles.
- Proven track record for crafting compelling narratives.
- Ability to develop and execute content marketing and PR strategies.
- Proven experience in effectively communicating messages to internal and external stakeholders through written, verbal, and visual mediums.
- Proficient in managing social media accounts and executing social media strategies.
- Capability to foster meaningful connections with key stakeholders, industry, and media contacts.
- Demonstrated creativity in ideating and executing innovative content ideas that engage and captivate audiences.
- Ability to efficiently manage multiple projects, deadlines, and resources while maintaining high-quality standards.
- Understanding of search engine optimization principles and experience in optimizing content for maximum visibility and impact.
- Experience in managing media inquiries, coordinating interviews, and representing the organization in various media channels.
- Proven ability to collaborate effectively with cross-functional teams, including design, marketing, and product development, to achieve common goals.
Benefits
- Flexible working hours
- Regular social events and bi-weekly lunches
- Private healthcare and member benefits through Vitality
- 25 days holiday plus bank holidays and Christmas break
- Start-up culture in a central London Workspace office
- Leave a legacy of revolutionizing the construction industry!
- Working with world-leading talent and cutting-edge technology
- Competitive salary with stock options