Job Description
PR Manager – Campaigns (maternity cover)
Position Summary
Why join our team.. Driven by Data and Insight, the Corporate Marketing team is a team of Media, PR, CSR, Data Specialists and Creatives that play a vital marketing role for SEUK, supporting our Divisions, and delivering outstanding campaigns to increase corporate reputation, brand perception, product consideration and sales!
Role and Responsibilities
Key responsibilities
As the PR Manager for Campaigns, this person will drive campaign excellence cross category, covering home appliances, TV, AV, MX, and Display categories as well as lead briefs that tell a ‘One Samsung' story externally. They will report into the Head of PR and Comms, working shoulder-to-shoulder alongside the Senior PR Campaigns Manager.
We are looking for someone who will bring fresh thinking and energy to our PR campaigns whilst deepening connections across marketing and leadership teams with their excellent relationship building skills.
Deliverables will include:
- Deliver best-in-class PR campaigns, supporting flagship product and services announcements, ‘One Samsung’ cross-category campaigns, Unpacked, flagship TV line-up, DA priority products, retail executions
- Provide counsel to senior internal stakeholders on the role of PR when required and how best to activate with relevant budgets
- Increase Samsung’s awareness outside of a tech audience
- Ensure we are taking a 360 approach to campaigns. Communication strategy will include briefing, securing internal approvals with executives, execution and reporting, working alongside colleagues including but not limited to internal communications, social media, brand and CRM
- Ensure a close relationship with Samsung’s PR agency – supporting them in navigating the business and working with them to get results and positive impact
- Mentor junior members of the team in campaign execution
- Work closely with the Senior Campaigns Manager on measurement and evaluation, demonstrating impact on business and sharing campaign findings with the wider PR & Comms team
- Support executive profiling with associated campaigns
Key people management responsibilities:
- Provide clarity on strategy, team purpose and value defining the key areas of focus and direction
- Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities
- Role model inclusion for your team to build trust and psychological safety
- Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates
- Lead the onboarding and offboarding process and the entirety of the colleague lifecycle process for all team members
- Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner
- Be accountable for ensuring your team are following company processes and procedures; such as compliance, meeting required business cyclical deadlines, and understanding the company values
What we need for this role
To be successful, we need the following skills and attributes:
- An expert in the field with in-depth knowledge of the evolving earned media landscape and best-in-class relationships
- Someone with strategic experience who can build and execute an earned-first PR plan for a major consumer brand
- A passion for cultural trends and conversations
- A team player with a positive demeanor and collaboration mentality
- A problem-solver with the ability to think fast and come up with quick solutions
- In-depth knowledge of PR measurement that clearly demonstrates business impact
- Experience influencing, presenting to and collaborating with senior stakeholders
- Excellent communication and relationship building skills
- Attention to detail!
- An innovative attitude where you challenge the status quo
- Strong lifestyle brand experience and experience working with high profile talent/partnerships
- Event management experience (product launch desirable, not essential)
What does success look like?
- Increased awareness and consideration across Samsung’s products and services
- Protecting and enhancing brand reputation
- Reaching a broader audience outside tech
- An engaged, supported and driven team culture
- Success will be measured through; volume, sentiment, share of voice and customer engagement (including but not limited to sales, engagement, customer attendance)
- Increased campaign execution efficiency and reduced budget wastage
Skills and Qualifications
Benefits of working at Samsung as a Partner Colleague include
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Car allowance (delete if not appropriate)
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
- Partner Colleagues are not eligible for certain types of statutory leave such as Samsung Family Leave or Sick Leave policies but may be eligible for statutory payments via their agency
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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