Job Description
McCann Health is one of the largest and most awarded health networks in Europe. Through combining the power of Science, Creativity and Strategy together we strive to integrate advertising, design, relationship and digital marketing, shopper experience and production to deliver best-in-class strategic and creative services to some of the world’s top as well as emerging health and wellness brands. At McCann Health we are proud to be #1 awarded network for creative globally, including the prestigious Health Network of the Year at Cannes Lions for two years running.
The Principal Medical Writer will be responsible for leading scientific writing for your allocated brands. This will include researching and developing technical material, and ensuring that all output adheres to the written brief, is accurate in content and editorial style and is referenced.
You’ll be a success if you:
Science Writing
- Lead scientific work across allocated accounts to write a range of content deliverables, ensuring all communication pieces are appropriate for the target audience, of high quality, scientifically accurate and aligned to the relevant brand
- Collaborate with your team to ensure scientific support and rigour across all assigned accounts
- Ensure all written materials abide by the ABPI Code of Practice and any other regulatory requirements, and are backed up by the necessary research
- Oversee, develop and maintain reference packs and proof reading documents produced by other members of the team, providing constructive input and applying creative thinking where appropriate
- Proactively share insights in terms of scientific thinking applied to allocated accounts, both verbally and in writing, supporting all stages of projects
- Take ownership for your brands and take on responsibility for sharing key learnings about those brands with other team members
Commercial Awareness & Strategic Input
- Demonstrate an in-depth understanding of communications strategies and apply this understanding to tactics and content
- Participate in research, brainstorms and other strategic meetings and offer proactive advice and direction in line with brand strategies
- Participate in pitch development and delivery as well as driving organic growth and new business opportunities
- Inform your work through your in-depth scientific acumen, and adapt quickly to new therapy areas so you can make valuable contributions across a wide variety of writing and client needs
- Apply your clear understanding of the principles behind pharmaceutical marketing to every day work and wider brand strategy
- Keep up to date with industry news and trends at all times
- Using your scientific expertise and industry knowledge, lead on targeted literature research activities to inform all project deliverables and scientific strategy overall
Client Management
- Work closely with Client Services team, and other stakeholders as appropriate, to optimise client services and offer proactive solutions from a scientific perspective
- Solidify a trusting and enduring relationship with clients as their senior scientific advisor
- Drive strong client relationships and lead proactively from a scientific expertise perspective
- Demonstrate leadership to the broader team in terms of scientific thinking applied to allocated accounts
- Drive and promote a clear understanding of communications strategies, tactics and successful content
- Set high standards in terms of behaviour; support a culture of diversity and inclusion; respect for others, collaboration, responsibility and accountability
- Drive a culture of high performance across the team; through effective assistance reviewing and mentoring, contribute to effective training and development of other writers on your team
What you’ll bring:
- Educated to at least Bachelor’s degree level in life sciences, medicine, pharmacy or a related discipline
- Experience or equivalent in a similar role in an Healthcare Advertising or Medical Communications agency environment or similar
- Demonstrated ability to absorb and analyse complex scientific and clinical information to provide a clear, succinct summary targeted at relevant audience
- Demonstrated ability to work simultaneously across multiple projects
- Ability to work across multiple therapeutic areas/brands, with the versatility to switch to new/unfamiliar therapeutic areas quickly, as business needs arise
- Proven ability to work under pressure as business needs arise (e.g. multiple key deadlines, pitch work)
- Excellently organised and able to plan work effectively
- Excellent written and oral communication skills
- Exemplary attention to detail
- Excellent interpersonal skills
- Proficient with Microsoft Office packages
You’ll be rewarded with:
- 25days annual leave plus Christmas Close down
- Summer Fridays – we finish at 3pm on Fridays during the summer
- Great training and development
- Life Assurance
- Pension
- Employee assistance programme
- Headspace and mental health wellness programme
- Cycle to work scheme
- Long Service Award
- Season Ticket Loan
If you feel the above speaks to your career ambitions, then get in touch.
Diversity and Inclusion
We believe that Diversity and Inclusion are fundamental to achieving our mission – to help our client’s brands and businesses play a meaningful role in people’s lives. We view diversity as a business imperative that, when incorporated into all agency practices, becomes a competitive advantage, driving growth and organizational sustainability. As we position ourselves for a future of increased competition and disruption, we’re accelerating beyond merely acknowledging differences. Our philosophy is that consistent practices and deliberate actions that foster an inclusive culture, unleash the creative power of our talent and our work. We call this Conscious Inclusion.