Job Description
About usecure:
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usecure is an award-winning and industry-recognised SaaS leader in Human Risk Management (HRM), giving internal IT teams and managed service providers (MSPs) innovative solutions to combat evolving user-focused cybersecurity threats.
Launched in 2017, usecure has built a large customer and partner base who love our products, resulting in usecure being recognised as a “Leader” in its space by the leading software review site, G2.
With an already amazing team of agile, driven and collaborative people, we’re now looking to expand even further to help support our significant growth trajectory.
Your Impact:
As Product Marketing Executive, your impact at usecure is about building bridges - between our innovative cybersecurity solutions and the managed service providers (MSPs) tasked with bringing them to a broader audience. By providing them with high-quality marketing collateral, you'll play a pivotal role in enabling their success.
Through the content you develop, you'll be instrumental in strengthening these partnerships, driving sales, and ultimately contributing to a safer cyber world for our clients.
This role reports to the Chief Marketing Officer (CMO).
Core Responsibilities:
- Dynamic Collateral Creation: Lead the design and production of marketing materials that not only speak to our brand but also captivate our audience. Your work will include product datasheets, email campaigns, brochures, explainer videos and more.
- Strategic Collateral Management: Manage and prioritise requests for marketing materials, delivering exceptional work within set timelines to meet business goals.
- Owning the usecure Resource Hub: Curate and maintain our 'usecure Resource Hub,' ensuring our partners have access to updated, white-label collateral that supports their initiatives and enhances their engagement with MSPs.
- Persona-Driven Content: Develop targeted content that resonates across diverse buyer personas and Ideal Customer Profiles (ICPs), effectively driving engagement and conversion.
- Visual Storytelling: Craft visually appealing marketing materials that align with our brand identity, using design tools like Canva to produce work that stands out in the cybersecurity landscape.
- Brand Consistency:Guarantee that all marketing efforts reflect the usecure brand's voice and aesthetic, ensuring a cohesive and recognisable identity across all touchpoints.
- Cross-Team Collaboration: Work hand-in-hand with our sales, product, and enablement teams to align marketing strategies and collateral with overall business goals, ensuring a cohesive approach to market penetration and customer/partner satisfaction.
Who we are looking for:
- Proven Experience:2-3 years in product marketing or a related field, with a portfolio demonstrating your ability to create visually appealing and effective marketing collateral.
- Cybersecurity SaaS Knowledge:Previous experience in the SaaS sector, ideally within cybersecurity, with an understanding of the dynamics of working with managed service providers (MSPs).
- Design Expertise:Proficient in using design tools such as Canva to create compelling visual content that adheres to brand guidelines.
- Persona-Specific Content Creation:Skilled in developing content tailored to various buyer personas and ICPs, enhancing market engagement.
- Efficient Project Management:Demonstrated capability to effectively manage collateral requests, ensuring quality delivery under tight deadlines.
Benefits:
- Remote working options
- 5 days of additional paid annual leave after one year
- Use flexi-time outside of core office hours
- Take your birthday off!
- City centre office in the heart of Manchester
- Company pension
We offer competitive compensation packages, a collaborative work environment, and opportunities for career growth and advancement.
If you are passionate about customer enablement and thrive in a dynamic and fast-paced environment, we would love to hear from you!