Product Marketing Fixed Income Vp Based In London Uk Job In London

Job Description

Marketing overview

Nuveen Marketing is responsible for developing and delivering Nuveen’s global brand and marketing strategy. This includes the creation and ongoing support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communications, and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.

Overview of the Role

The VP of Public Product Positioning for Fixed Income works alongside the MD of Public Product Positioning and the respective Heads of Client Marketing to set product marketing strategy and objectives for Nuveen’s fixed income platform and capabilities. This leader will be responsible for supporting capital raising efforts and acting as a lead on product marketing for fixed income globally, with a focus on international markets. The role is an exciting opportunity for an experienced marketing professional to develop, deliver, manage, and measure the effectiveness of marketing activity to best position Nuveen for growth.

Product marketing supports U.S. and non-U.S. distribution channels and partners closely with marketing colleagues globally to provide an integrated marketing approach. The position requires very close collaboration with members of product, client portfolio management, and investments, and the individual will directly support efforts to raise awareness of our products and meaningfully grow and retain assets.

Key Responsibilities

1. Develops and leads product-specific marketing plans and creates content across fixed income sectors, including investment grade, multi-sector, securitized, leveraged finance, ESG/Impact, and EM debt.
2. As a marketing lead and subject matter expert, oversees the creation and production of fixed income marketing collateral and product content that is aligned with business strategy and objectives, across multiple vehicles that include separate accounts and UCITS.
3. Partners with key stakeholders across product, investments, global client group, and marketing to ensure competitive differentiation of products and leverage real-time learning to enhance marketing to optimally support sales execution.
4. Develops and implements comprehensive marketing plans for new product launches, product actions, and ongoing systematic campaigns including content strategy, creation, production, and distribution through all marketing platforms.
5. Provides strategic guidance and implements initiatives with the responsible investing team to increase awareness of ESG/impact strategies that are important for non-U.S. audiences.
6. Drives development and execution of integrated fixed income product and thought leadership campaigns leveraging paid, earned, and owned marketing levers that can include digital, social, email, webinar, advertising, event, and sales enablement, in close alignment with client marketing partners globally, and to meet regional needs, as applicable.
7. Collaborates with brand, design, content, events, social, and digital teams to execute and measure marketing initiatives and ensure proper alignment of resources.
8. Partners with marketing generalists and marketing services teams to manage and implement updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, paid social, display ads, and other sales-support materials and content.
9. Works with compliance department to ensure materials meet regulatory guidelines and supports compliance process from initial submission to final approval.
10. Supports firm participation/sponsorship and/or other engagement in industry events, as appropriate.
11. Takes initiative to explore new approaches to increase efficiency and improve processes without sacrificing creativity or quality.

Required Qualifications

• 5+ years of financial services or asset management experience; 7+ years preferred.

Preferred Qualifications

• University (Degree) preferred.
• 7+ years of related financial services or asset management experience.
• Background of success in marketing investment products designed for income.
• Knowledge of fixed income markets and public products.
• Experience in writing clear, compelling, and compliant marketing messaging.
• Proven relationship management experience.
• Experience working with institutional investors and wealth audiences, sales, investment teams, plus knowledge of sales process.
• Established credentials in leading the development and implementation of effective campaigns and communications programs.
• Demonstrated track record of managing multiple projects from beginning to end.
• Strong knowledge of PowerPoint, Excel, Word, Adobe, Zoom, Seismic, MarTech workflow tools.
• Industry licensing a plus.

Preferred Competencies

• Enthusiastic individual, with a collegial approach, able to work in a culturally diverse organization and at different levels of the business.
• Excellent communication and relationship management skills with the ability to express complex issues succinctly and clearly to business partners.
• Strong leadership and organizational skills.
• Demonstrates diligence, analytical approach, and works proactively to resolve issues.
• Knowledge of investment industry concepts, including regulatory requirements of SEC, FINRA, MiFID, and SFDR.
• Able to think independently and challenge or escalate roadblocks when needed.
• Exhibits influencing skills.
• Experience with managing a broad range of initiatives and demonstrating flexibility to adapt to changing priorities and timelines.
• Comfortable operating in/with a multi-location and multi-national extended team.
• Able to operate under time pressure and multi-task.
• Proven ability to network within an organization.

This role requires no regulatory designation.

Nuveen is committed to providing equal opportunity across all employment practices and we believe our employees have a right to a diverse and inclusive workplace.