Job Description
IntellectoKids is one of the world's largest developers of educational apps for children from 3 to 7 years old. The company's apps are in the Top 15 in the Kids 5 & Under category in the App Store in 40 countries, including the United States.
We are expanding our team and looking for a data-driven Product Marketing Manager to maintain close contact with our customers - parents whose children learn and play in our applications.
Responsibilities:
Analysis of users’ (parents) behavior, their Customer Journey Maps, and payment patterns, followed by segmentation and development of individual types of communication.
Search and testing of solutions to increase Revenue and Retention.
Setting up push, email, in-app, and SMS communications with parents using CRM service: trigger chains, and blast mailings.
Collaboration with marketing and product teams to strengthen Acquisition campaigns and communication of product updates.
Requirements:
3+ years of experience in CRM marketing, or 5+ years of experience in product marketing with less CRM knowledge.
Product mindset, always having the customer's context in mind.
Experience in owning Revenue and Retention, with a track record of achieving goals for these metrics.
Upper-Intermediate English level or higher.
Knowledge of customer base segmentation and analysis methods, with corresponding experience.
Experience working with product metrics and product analytics.
Implementation of communication strategies through tests (including A/B testing) and a data-driven approach - making decisions based on target metrics.
Experience managing email and push communications using CDP/CRM services.
Basic knowledge of email marketing fundamentals: domains, reputation, and the best practices for sending emails.
What do we offer:
Remote working format.
You can follow a digital nomad lifestyle or work from a country of preference.
The opportunity to become part of the best team in the mobile educational technology segment.
Significant influence on product growth through communication.
Opportunity to safely experiment.
We will encourage you to be brave in your hypotheses and assumptions.
A data-driven decision-making culture.
Using our analytical infrastructure, you will rely on data while making decisions.
Paid sick leave and vacation.
We look forward to hearing from you
At IntellectoKids, we welcome people with passion, grit, and integrity. We unite by the value of educational product development. If the job fits you, we encourage you to apply.
Let’s make great EdTech products for children together!
Apply now
Contacts
careers@intellectokids.com
167 City Road,
London, Greater London, United Kingdom, EC1V 1AW