Job Description
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
As a Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. You will support our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth.
Job Responsibilities
- Responsible for managing multi-million-dollar book of business, contributing to 50% of the overall company generated pipeline and 20% of all closed won opportunities for sales.
- Manage a territory coverage plan of ~100 accounts.
- Create individualized industry and persona-based marketing content, including but not limited to customized emails, personal videos, and tailored digital experiences for outbound campaigns.
- Conduct extensive corporate research to identify buying committee members within an account.
- Conduct a value assessment with a prospect to evaluate their current technology stack and position how our solutions can drive business outcomes.
- Understand marketing technology ecosystem and how technical capabilities fit together to create a winning digital customer experience.
- Research target account list and determine strategic approach to outbound and book meetings with aforementioned accounts.
- Provide weekly pipeline forecasts to manager and regional Sales Vice Presidents on pipeline pacing and production.
- Achieve daily call, email, LinkedIn outreach metrics.
- Partner with local field marketing, Sales and presales teams to create account-based engagement programs.
Knowledge and Experience
- Adaptability- You thrive in new situations where you can think on your feet.
- Coachability- You are dedicated to continuous self-improvement and able to implement feedback.
- Drive/Achievement- A strong track record of performance in previous roles is a must.
- Team Orientation- Ability to forge strong bonds and work collaboratively with key partners across the Sales channels.
- Process Orientation/Focus- Detail-oriented and organized mindset with an ability to manage time effectively.
- Curiosity- Genuine curiosity about people, technology, and business.
- Communication- Strong persuasion, negotiation, and client relationship skills are critical.
- Technological Savvy - Strong Internet, email, and Microsoft application skills are preferred.
- Maturity/Professionalism- Remain collected and focused in a fast-paced environment.
Education
Bachelor's degree or equivalent experience.
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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