Job Description
ROLE:
Configuring the Salesforce Marketing Cloud platform for clients, utilising industry and product best practices. Candidates should have knowledge of all the features available in Marketing Cloud in order to successfully administer and troubleshoot account configuration and user requests. The role requires good technical competence, analytical skills and excellent interpersonal skills.
ROLE RESPONSIBILITIES:
Configure Marketing Cloud products (builders, studios)
Configure account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).
Data management and quality check
Build and execute email campaigns
Configure journeys and automations
Troubleshoot and solve basic platform issues
Support the team in end-to-end implementation of the Salesforce Marketing Cloud stack
Good technical competence, analytical skills and excellent interpersonal skills.
WHAT YOU'LL NEED:
A minimum of 2 years experience working with Salesforce Marketing Cloud in the relevant components: Email Studio, Audience Builder, Cloud Pages, Content Builder, Social Studio, Journey Builder, Advertising Studio, Mobile Studio, Audience Studio, and Interaction Studio.
Knowledge of Marketing Cloud features and best practices
Basic knowledge of web development and scripting
Unsubscribe page and flow configuration experience
Ability to navigate complex platform setup and multiple BUs, markets, brands, countries, campaigns
Ability to work self-sufficiently by using briefing tools (eg Jira) and apply basic understanding of the client account and structure within SFMC
Excellent written and verbal communication skills.
Must be comfortable speaking in public and interacting with marketers, web developers, engineers, analysts and agencies.
Ability to work across multiple projects.
NICE TO HAVE:
Salesforce Marketing Cloud certification (Email Specialist, Administrator, Developer or Consultant)
Experience with Interaction Studio and Salesforce CDP
Knowledge in other Salesforce products such as Datorama, Pardot, Sales Cloud, Service Cloud and Experience Cloud.
Experience with marketing automation platforms from other vendors.