Job Description
Senior Account Executive, Paid Search (x5)
Job title: Paid Search Senior Account Executive
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Group: Mindshare Outcomes Paid Search
Reports to: Paid Search Acc ount Manager
A role exists within Mindshare Outcomes within a growing Paid S earch specialist team. We are looking for an experience Paid S earch senior account executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing Paid S earch delivery with support from Paid Social Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.
Agency background :
Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Search and SEO for our global and domestic clients. Mindshare Outcomes delivers tailor ed performance solutions measured against meaningful business outcomes. The Mindshare Outcomes Paid Search team are responsible for planning, buying and managing Paid Search campaign s as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries .
Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.
The Role :
The candidate will report to the Paid Search Account Manager . W orking with in the Paid Search team , they will be integral to achieving client goals, and the development and optimization of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning , executing and optimizing Paid Search campaigns. They will ne ed to demonstrate knowledge of native platform suppliers and 3 rd party providers, as well as developing an understanding of their available products and services.
Key skills & knowledge :
- Experience setting up and optimizing campaigns within Google, Bing via SA360/Marin/Kenshoo , etc.
- Experience using custom audiences and automation to enhance Paid Search strategy and performance
- Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
- Strong u nderstanding of Paid Search best practices around for example buying strategies, formats and audiences
- Un derstanding of measurement capabilities via the native platforms and 3 rd party tools
- Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
- Proactive approach to expanding knowledge and capabilities
- Able to communicate effectively and work as par t of a wider , cross-channel team
- P rogramming or coding knowledge is not mandatory , but is advantageous
Performance
- W ork with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns. And the opportunity to run ads across other platforms .
- C ompetently create media plans designed to achieve specified KPIs
- Understand how digital media can be measured and tracked using third party technology, such as Double - click Campaign Manager and G oogle Analytics.
- Navigate and implement advanced features within native a nd 3 rd part digital management platforms ( I.e. automation, bid rules , audience expansions /creation , and feed integration )
- Identify and implement testing approaches to improve campaign performance against KPIs
- Carry out regular account optimization in order to improve performance against KPIs
- Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
- Contribute to regular client meeting s ; preparing and presenting performance detail and acco unt action updates
- Effectively manage your workload, and submit deliverables to your Account Manager within deadlines
People
- Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
- Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity
- Support the Account Executive with tasks , providing guidance where needed
Process
- C omplete the Mindshare finance process for all clients
- Carry out regular campaign and budget management checks
- Support Account Executives in following all Mindshare processes
Performance measures :
- Exceptional executio n and application of Paid Search Best Practices
- Consistent adherence to Mindshare processes
- Certification in GMP Platform and all relevant search qualification
- Meeting and exceeding client’s performance targets
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