Senior Analyst Marketing Data Operations Job In London

Senior Analyst - Marketing Data Operations

x2 Days per week on site (London or Swindon)

As a Senior Analyst in our Personalised Interactions Design and Delivery (PIDD) team, you will play a critical role in supporting our technical and data processes. This includes ensuring that our core applications, including Unica, operate as we need them to, our data processes are robust and resilient, and we continuously improve to achieve our personalisation goals. You will have an eye for detail and enjoy working in an environment of process, controls, and governance. You will work with colleagues designing and delivering campaigns and create effective capabilities to meet our demanding campaign objectives and work closely with colleagues in Operations and Transformation to ensure our systems and data are developed in line with the Customer, Brand and Engagement (CBE) strategy.

At Nationwide we openly put our 15 million members at the centre of every decision we make as a business. Every role, no matter what it’s doing, is member focused.

We think every communication and interaction presents a unique opportunity to bring to life our brand promises allowing us to demonstrate our point of difference. This might be focusing on short term campaign activity or how we deliver more longer-term brand building and emotional engagement with our customers, staying relevant at all stages of their lives. Stable, robust, and resilient operational foundations are critical to this. If you are experienced in 1-2-1 marketing, personalisation with a strong data and operations background who can help us optimise our ways of working then we want to hear from you.

Your success isn’t based on how long you spend at your desk. You’ll have contracted hours, but we’re always happy to support flexible working wherever we can. That might mean working from home or different Nationwide offices or agreeing a working pattern to help you balance work and life. We will always strive to find a way that works for everyone.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

This is a busy, interesting, and fast-paced role ensuring that the operational foundations for 1-2-1 communications can be trusted and significantly improved over time. You’ll be working in a lively, supportive team that has accountability for the design, delivery and personalisation of 1-2-1 marketing communications that deliver against our Society KPIs.

You will be a subject matter expert in a small team that will take accountability for all operational processes to support this 1-2-1 activity to enable our design and delivery teams to work as productively as possible. Alongside delivering our critical operational processes, you will have a particular focus on improving how we manage data for personalised campaigns. This could include ensuring data supplied to and produced by the team meets our data governance controls, for example reducing the reliance on ad hoc data feeds, improving data flows and run times.

Critically, as our personalisation and performance strategy matures, you will be a subject matter expert in our exploration of what we could deliver now and in the future, helping shape operational processes and data to achieve new use cases enabling the team to be a Centre of Excellence for interactions design and delivery

About you

We’re looking for somebody who has

• Significant experience of personalised marketing processes (e.g. in Unica or Adobe) including an excellent working knowledge of the typical data sources and processes required in the build and execution of campaigns.
• Excellent understanding of how data is managed, transformed, and governed to meet marketing needs with experience of SQL, SAS or similar.
• Proven experience of working in a fast paced operational and delivery environment.
• Excellent working knowledge of data laws and ethics in the context of using data for marketing.
• Numeracy and critical thinking: you can quickly impact assess complex project requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture.
• A good communicator and influencer with the ability to support complex change projects and realise opportunities to drive further improvements into the team.
• Experience of managing and influencing internal stakeholders and external suppliers.
• Excellent planning and organisational skills and ability to manage and own multiple competing priorities and deliverables. Able to work within a well governed environment and optimise processes.
• Proactive and empowered to make decisions within a framework. Resilient in your approach and to work under pressure. You can overcome setbacks and have a solution focused mindset.
• Financial Sector experience is desirable but not essential.

We’re also interested in who you are as a person. Why? Because our membership is made up of so many different kinds of people, so we want our employees to be just as diverse. We’d love to hear about:

• Your values, and what makes you who you are
• How you’d make a difference to our members in this role

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• 25 days holiday pro rata

Why work at Nationwide

We’re different from other financial service providers. We’re a building society, owned by our members. And for over 130 years, we’ve supported those members to make the most of their money and achieve what they want from life.

That’s reflected in the way we work here at Nationwide. We come together to make sure we’re doing things in the best way possible, both for each other and for our members. If you join us, you’ll be part of that. You’ll be able to help us build something really quite special. And you’ll have the opportunity to make a real difference.

On top of that, we always want you to be yourself. To use your skills and experience to make our Society stronger. To feel valued for who you are, not just what you do. Because here at Nationwide, we understand that we can do more together than we ever could alone.