Job Description
*Please note, you’ll be working primarily on tobacco brands*
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About you
You’re a creative Senior Art Director who naturally thinks strategically and is prepared to challenge and be challenged.
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About the role
Working with a Senior Copywriter, you’ll ideate and produce digital, shopper and motion storyboard work for all Imperial products, including combustible, non-combustible and heat technology tobacco. You’ll work closely with the strategy team to develop shopper communications that build on, and dovetail with, above the line campaign creative — the challenge is to both retain the integrity of the ATL work and adhere to shopper principles.
In addition, you’ll oversee, advise and mentor more junior members of the creative team.
Find out if this opportunity is a good fit by reading all of the information that follows below.
About the Imperial account
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Imperial Brands is an international company, operating across 120 markets – but they have a challenger mindset. They’re innovating at pace thanks to a culture that encourages questioning the status quo. They’re developing a robust, global diversity strategy and are committed to providing customers with better choices.
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Why choose Tag?
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With 2,700 experts in 29 countries, we are a global team of collaborators, innovators and motivators.
We aim to create empowering, safe and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability or any other defining factor. We embrace difference through diversity of thought, experience and expertise to maximise potential and deliver the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc. That significantly expanded our content delivery capabilities by bringing together our innovation and technology infrastructure.
About the role:
- You’ll work in a team, with a copywriter, to produce conceptual, strategic ideas that work across
a broad range of media — including print, digital, moving image and branding
- Help oversee the creative output of our design teams
- You’ll learn about the client’s business, requirements and challenges
- Develop innovative solutions across presentations, digital media and short videos/animations
- Confidently explain your thinking and present final work to clients
- You’ll develop compelling communications for B2B audiences
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Job qualifications:
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10 years' experience in art direction
+7 years' experience in ideation and rollout of overarching concepts across different media
+7 years’ experience in storyboarding for short videos
Ability to articulate and champion new ideas in front of management-level audiences
Knowledge of quality-assurance practices for production
Ability to work unsupervised
Strong written and verbal communication skills
Excellent technical skills in Adobe Creative Suite and Microsoft Office PowerPoint
A clear understanding of the production processes of print and digital
Responsibilities
- as a creative team with a copywriter to lead in the origination, delivery and rollout of ideas that bring client solutions across technology, strategy and digital solutions to life
- and produce creative work across a broad range of media, including print, digital, moving image and branding
- oversee the creative output of our design teams
- the client’s business, requirements and challenges in order to develop creative that enables them to stand out from their competitors
- innovative solutions across presentations, digital media, and short videos/animations
- explain your thinking and present final work to clients in an inspiring way
- that work is delivered to the highest standards
- clever concepts across online / offline campaigns for internal or external audiences
- to develop and communicate a compelling narrative, answering key objectives and conveying powerful messages and engaging visuals that resonate with the client and their B2B audience
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As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.