Job Description
Senior Associate Director – Media Engineering,Discovery and Delivery
If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at peopleteam.london@essencemediacom.com
At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drivemeaningful change for our people, our clients, our industry and our society. WPP and GroupM have already madestrong commitmentsto combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!
Overview of role
We need to maximise our return out of the technology we use. Not only ad-servers and verification partners but including tag management, analytics solutions, alongside Data processing technology and Data Visualisation as well as Systems we use to operate our business effectively and efficiently to deliver Operational Excellence in 2023.
We will need to focus on reducing rekeying and replication of data entry, improving data quality and integrity, providing Standardisation and Automation where possible and build new tools and approaches to improve our efficiency and effectiveness.
A successful SAD – Discovery and Delivery – will work collaboratively across all functions in the agency identifying challenges and bottlenecks building out a proof of concept to resolve the challenge, evaluated against strict criteria and then rolled out as best practice. This will both improve our day to day working plus develop tools are commercially available for clients. Collaboration is important not only across EssenceMediacom UK but also CE, International and Global.
We also recognise that the industry is developing at its fastest ever pace with whole new classes of tools and systems becoming available (e.g., data clean rooms, consent management platforms, etc.) which attempt to meet the challenges imposed by changing regulations and browser controls. The Associate Director role will work within the Media Engineering group to explore, evaluate and challenge; contributing to thought pieces and acting as a go-to expert for internal and external stakeholders.
This SAD role will work at harmonising the approach across all EssenceMediaCom UK OPCOS including the Media Engineering, Media Operations and Systems Intelligence teams.
Reporting of the role
You will report to the Director, Discovery & Delivery.
3 best things about the job
- Working at the forefront of digital technology, which is forever growing and changing, developing innovative solutions to benefit your clients
- Critical Part of the UK’s leading Google Practice
- Access to the best client list in the UK.
Measures of success
In three months, you would have:
- Developed strong working relationships with your stakeholders and team members.
- Started to build an understanding of the major systems we use to manage our business and how they can be improved.
- Detail and manage ongoing projects ensuring they are on track.
- Harmonise the approach across all EssenceMediacom UK.
In six months, you would have:
- Built a relationship with your peers across the wider agency (including across some non-UK markets), at Group M.
- Work alongside the Director – Discovery to produce a roadmap for the year with relevant prioritisation.
- Build a bridge between the different Google areas.
- Maximise use of tools across the function.
- Provided regular status updates to senior management.
- Developed a good grasp of the major functions and how the various teams in the agency interact to produce best in class work.
In 12 months, you would have:
- Built out virtual teams using Subject Matter experts to deliver tools and products defined on the roadmap.
- Be the “go-to” person in this area.
- Fully implemented some of the proposed technical solutions for the betterment of the business.
- Understood the development of the business in this area and how we can continue to improve.
- Maximise the development of the Google Practice.
Responsibilities of the role
- Work closely with the wider Media Engineering team and Media Operations to ensure we roll out products and solutions that do not have a detrimental impact on all our other processes/systems
- Identify opportunities and challenges with Google’s Marketing Platform tools and their impact on the business and our clients. Make sure we are using their technology appropriately and building bespoke tools on top of these platforms where there are gaps
- Provide leadership, development, and support for any EssenceMediaCom developed tools i.e., C.L.A.I.R.E
- Work with Group M and across the agency to maximise benefits gained from existing systems and new functionality releases (e.g., new GMP features)
- Working with Google and other preferred vendors to understand, steer and provide feedback on their roadmap.
- Working with Trading and other teams to minimise manual work throughout the buying process, pushing and promoting programmatic/biddable ways of working
- Understanding and challenging media owners and vendors on capabilities. Going beyond the one-pager to better understand and be able to articulate (to internal stakeholders and clients alike) the pros and cons of a wide range of technology systems
- Ensure all third-party ad technology is effectively built onto our Google spine and way of working.
- Integrate with GroupM UK and EssenceMediaCom Global effectively.
What you will need
- Significant and relevant experience in a digital technology, ad operations, project management or similar role.
- A Media Technology expert
- A keen eye for spotting issues and developing improvements where necessary.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom London*