Job Description
Could you influence global fashionable audiences to complete their look? AsSenior Digital Marketing and CRM Manager for a luxury retail brand, your primary responsibility will be to take
ownership of the company’s digital marketing strategy, encompassing CRM, email marketing, paid social, paid search, affiliates, and display channels. With a focus on shaping the brand strategy, you will lead the development and execution of comprehensive marketing initiatives to drive sales and margin optimisation.
key responsibilities
- Manage multi-million-pound performance marketing budgets for both the UK/EUR and US markets, leveraging your expertise in crafting targeted campaigns and maximising ROI
- Own the company CRM program across web and stores; review and redesign the program from ‘welcome’, through 2nd/ 3rdpurchase to automated campaigns across email and social media
- Enhance brand visibility and customer engagement, ultimately driving conversions and revenue growth through the company’s digital channels (paid social, search, email, marketing, display & affiliates)
- Work with ecommerce trading teams to deeply understand what traffic needs to land where to maximise sales and margin
Ultimately you'll operate asa digital marketing champion and subject matter expert in an exciting retail environment, embracing best practice, demonstrating high numeracy and commercial acumen as well as P&L experience responsibility.
Why not submit your CV and we'll take it from there....
Location: Central London office; hybrid/flexible working model