Job Description
A fast-growing independent digital marketing agency known for our innovative strategies and a client-first approach. We work with a diverse range of clients across various industries, helping them achieve their business goals through effective and data-driven paid media campaigns. As a Senior Paid Media Executive, you will play a pivotal role in planning, executing, and optimising paid media campaigns across both Paid Search (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, LinkedIn, etc.). This role requires a strategic thinker with hands-on experience in managing and scaling paid media campaigns. Campaign Strategy & Planning: Develop and execute comprehensive paid media strategies that align with client objectives. Conduct thorough research and analysis to identify target audiences, keywords, and creative opportunities. Create detailed media plans, including budget allocation, channel selection, and timeline management. Campaign Management: Manage end-to-end paid media campaigns on platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and others. Optimise campaigns to maximize ROI, including bid management, A/B testing, audience segmentation, and creative adjustments. Monitor and report on campaign performance, making data-driven decisions to improve outcomes. Prepare and present detailed reports on campaign performance, including key metrics, trends, and recommendations. Collaborate with clients to refine strategies and set future goals based on performance data. Work closely with the creative team to develop compelling ad copy, visuals, and landing pages. SEO, content, analytics) to ensure an integrated approach to client campaigns. Mentor and guide junior team members, sharing best practices and helping them develop their skills. Stay updated with the latest trends, tools, and best practices in paid media and digital marketing. Proficiency in platforms such as Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc. Strong analytical skills with the ability to interpret data and generate actionable insights. Experience with bid management tools (e.g., Competitive salary and performance-based bonuses. Opportunities for professional development and career progression. Flexible working environment with the option for remote work. Access to the latest tools and technologies in digital marketing.