Job Description
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Senior Industry Marketing Manager - FSI
About SS&C Technologies
SS&C is a global provider of investment, financial services and software for the financial services and healthcare industries. Named to Fortune 1000 list as top U.S. company based on revenue, SS&C is headquartered in Windsor, Connecticut and has 20,000+ employees in over 90 offices in 35 countries. Some 18,000 financial services and healthcare organizations, from the world's largest institutions to local firms, manage and account for their investments using SS&C's products and services.
Job Description
SS&C Blue Prism
SS&C Blue Prism allows organizations to deliver transformational business value via our intelligent automation platform. We make products with one aim in mind - to improve experiences for people. By connecting people and digital workers you can use the right resource, every time, for the best customer and business outcomes. We supply enterprise-wide software that not only provides full control and governance, but also allows businesses to react fast to continuous change.
Exceed customer expectations, stay competitive, accelerate growth.
Your Opportunity:
SS&C Blue Prism is seeking a global Industry Marketing, Senior Manager for Financial Services / Insurance.
You will develop and execute an integrated global marketing program and supporting plans that emphasize market specific content and messaging for awareness and demand generation that guide end-to-end campaigns and solutions. You collaborate closely with many parts of the business including sales in multiple regions, a range of marketing teams, industry subject matter experts, sales enablement, pre-sales, partner management, customer success, and customer experience. The goal is to drive an ongoing program of market engagement with the focus industries and punctuate that with a schedule of specific propositions and solutions for global campaigns designed to drive new opportunities within existing customers as well as new customers. This role is also responsible for industry strategy around developing the top level messaging, value propositions, personas, use cases, and case studies to support sales enablement.
The position requires an independent, results-oriented professional with expertise in strategic marketing plan development and execution. You will be confident as an SME and in drawing out from other SMEs the distilled messages and supporting proof points that are the foundation for SS&C Blue Prism’s Financial Services / Insurance Industry point of view. You will also be responsible for working at a strategic level as well as the detailed execution.
Our Ideal Candidate:
Bachelor’s Degree in Marketing or related field
10+ years industry/product/solution marketing experience with additional or coincident 7+ years in Financial Services / Insurance
We cover many FS related subsegments, so marketing experience in multiple of the following areas is ideal: Commercial Banking, Retail Banking, Insurance and Reinsurance, Private Markets, Alternative Investments, Wealth and Asset management
Global minded with a focus on collaboration for regional execution
Proven history of creating and executing effective marketing programs including messaging, positioning, persona definition and development, go to market plans, content strategies, collateral creation, and campaign guidance.
Experienced in writing compelling customer-focused messaging content, guiding campaigns and drafting website copy that resonates with all key personas and relevant audiences
Analytical mind and strong quantitative skills
Your Responsibilities:
Lead the development of a marketing program, including messaging and core content, to drive pipeline, conversion and retention of new and existing business in the Financial Services / Insurance sector
Create an industry segment go to market plan to guide programs to target specific Financial Services / Insurance segment opportunities by way of use cases, personas, messaging, and go to market motions.
Act as the primary industry driver for your segment, aligning efforts across central and field marketing teams, Analyst Relations, sales enablement, partner, and sales teams
Create, commission and curate priority use cases, solution briefs, demo videos, blogs, ebooks, Thought Leadership content, webinars, and more
Initiate analyst inquiries for segment guidance, messaging validation, and to brief the analyst community on Financial Services / Insurance segment plans and initiatives
Identify key industry specific marketing opportunities through ABM, events, editorial opportunities etc. and successfully guide and collaborate with the rest of the marketing organization – brand, AR, and creative, campaign teams, partner and event marketing, customer experience, and more
Collaborate and work with the campaign team to identify opportunities for demand generation across all online and offline channels
Guide the promotional strategy and tactics for vertical assets/content including emails, landing pages and other marketing messaging
Engage with the campaigns and demand marketing teams as they manage the execution of the ongoing thought leadership, and demand generation activities, with an eye to receive feedback and validate messaging, content and programs in order to apply learning to existing and new industry initiatives
Ensuring the latest industry messaging and use cases inform and is present in launches and campaign events including seminars, webinars, trade shows, on-site workshops, integrated online campaigns, partner enablement, etc.
SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.
Unless explicitly requested or approached by SS&C Technologies, Inc. or any of its affiliated companies, the company will not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services.
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