Job Description
The Senior Manager Marketing Operations is a brand new, strategic and critical role to support the rapidly scaling and ambitious business and marketing team.
Reporting to a VP Marketing who is passionate about using data and technology to define and prioritise the problems we are solving, to make smart decisions, to drive efficiency, to define targets and hypotheses and to measure the impact of programs so the team can learn and refine - but until now, the skills and bandwidth have not allowed that vision to become a reality.
This is an opportunity to make a transformational impact from day one, and define your career.
This role can be based in either Manchester or London.
The Right Candidate:
- 5+ years of marketing experience in the software industry in marketing operations positions
- Deep knowledge of SFDC, GA, Excel and BI a must
- HubSpot certified and proven continuous learning as the platform evolves
- You are passionate and knowledgeable about the MarTech industry, with a deep understanding of mid-market and enterprise sales and buyer journeys including MEDDPICC qualification
- You’re data obsessed - You are analytical, but are able to find the stories and insights in the numbers and translate data into actionable recommendations (and communicate them!)
- You’re a driven self-starter; highly accountable and comfortable working and prioritising in a fast-paced environment.
- You have strong interpersonal skills; a great collaborator able to build strong relationships across functions and confident in presenting results to stakeholders and leadership team members
- Your attention to detail is second-to-none, and you have a track record of optimising processes to drive efficiencies.
Responsibilities:
Analytics
- Manage analytics, reporting, and team dashboards to measure marketing effectiveness and pipeline/funnel health, promoting a data-driven culture and alignment across the revenue team
- Provide insights to stakeholders in the business and recommend potential strategies
- Support the team in A/B testing and experimentation for continual campaign optimisations
Tools
- Represent Marketing on the commercial systems steering committee as key stakeholder to evaluate and agree objectives and plans to implement, and manage marketing technology systems to improve marketing efficiency and performance, such as ABM and CDP in partnership with Head of RevOps
- Function as the Lunio HubSpot guru, ensuring that we harness the full power of the system and achieve our goals.
- Identify, troubleshoot, and correct any lead flow and attribution issues between HubSpot and Salesforce working in partnership with RevOps
Data Optimisation and Governance
- Optimise our prospect and customer database including consent, lead enrichment, cleansing and segmentation
- Be the champion and driver for data privacy and a first party data strategy
- Define and implement an attribution strategy that is buyer first and promotes learning and optimisation
- Optimise the lead scoring model and sales handover processes for maximum efficiency and effectiveness
Process
- Support the Marketing team with technical elements of campaign set-up where required and ensure results are tracked and measurable.
- Own and optimise the lead management process and operational interlock with sales to enable the fast, consistent, and accurate lead follow up and CRM hygiene.
- Own the creation of process documentation to support process rollout and team member onboarding, attending always to shared methods, standards and version control of documentation with the RevOps team
Who We Are:
We are a diverse team of marketers and technologists who are dedicated to providing advertisers with a true picture of what they're paying money for, and to give them the insights to make better decisions for their PPC strategies.
We’re making the internet a more reliable place for everyone trying to grow their business by getting rid of fake clicks, traffic, and leads. We care about being a diverse and inclusive team of talented individuals who are brought together by a drive to deliver great results, work efficiently, and to challenge the status quo as much as we each challenge ourselves.
We promise to celebrate what you achieve for the business, to give you the space to be authentically yourselves, and to always support your growth.Because when you shine, we shine.
About Lunio:
Lunio is a speedily-growing with ambitious growth targets, and our people are our secret weapon. We have headquarters in Manchester City Centre, and offices in London, although we have set our sights on being one of the biggest SaaS names on this side of the galaxy. Which means there’s lots of room for growth and for you to really carve out a space for yourself. We want to be recognised as a Marketer’s secret weapon and a must-have for any tech stack.
What We Offer:
Lunio has been recognised as a Best Place to Work, thanks to how we treat our team and the benefits we offer, including:
- 4 day work week: Our working week is Mon-Thurs because we believe that with more space to rest and a focus on efficiency, you can perform even better.
- Hybrid Working: In office collaboration two days a week to work closely with your teams and working from home the rest of the week if you choose to.
- Commuter Contribution (up to £300pm dependent on location) - benefit from subsidised travel, to support with your in office days
- Extended Parental Leave: Extended paid time off to spend quality time with family
- Employee Assistance Programme (via Health Assured): which includes 24/7 Counselling, Online Wellbeing portal, Legal & Financial support and Mental Health & Wellbeing app.
- 22 days holiday (plus public holidays): You’ll work hard at Lunio, but you’ll be rewarded with plenty of time to recharge
- £500/year wellbeing allowance: Private Healthcare, Spa Treatments, Gym Subscriptions, Physiotherapy, Mental Health Support - anything to help you relax and unwind, we’ll cover it up to £500/year. This can also be used against our Bupa private healthcare scheme.
- Climate Positive Workforce: We’re on track to becoming a Carbon Positive workplace. To that end, we have our own Reforestation program and partnership with Ecologi, to ensure that we offset the CO2 emissions of every employee who works for Lunio, every month ????
Your first call will be with our retained consultants at Market Recruitment.