Job Description
About us
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.
Solent Group work with a diverse portfolio of Retailers and supply bespoke products within various categories, including Health & Beauty, Household Impulse Snacking and Reusable Bags. We are proud to be best-in-class when it comes to own-label product innovation. Our Categories are fast-paced with ever-evolving trends and a host of ground-breaking products coming to market on a regular basis – we add value to retailers by leading and owning each category.
Here at Solent we want people to be extraordinary. We pride ourselves on creating and producing amazing products and brands for our Global Customers. You will be joining a company with offices globally across South Africa, Hong Kong, Shanghai, Vietnam, and the UK.
The Opportunity- Senior Marketing Executive
We are looking for a dynamic and experienced Senior Marketing Executive to join our growing team. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to drive brand and product awareness, increase market penetration and ultimately boost sales across our portfolio of products.
Operating within the private-label FMCG industry, the role requires a diverse approach to developing and executing initiatives with an acute awareness of the variety of customers we deal with as well as their wide-ranging target audience.
As Senior Marketing Executive, you will be able to manage several projects simultaneously across our entire portfolio of product categories for national and international customers. You will also have an exceptional attention to detail, be able to think outside the box and be able to establish and maintain strong working relationships with internal colleagues, customers and suppliers.
This role offers an exciting opportunity to contribute to the growth and success of our company in a fast-faced and competitive industry.
Key Responsibilities
- Developing and implementing comprehensive marketing plans aligned with company objectives, target audience insights and market trends to drive business growth.
- Managing and enhancing the company’s brand image through effective brand positioning, messaging and communication across various channels.
- Leading product launch and awareness initiatives, including market research, product positioning and promotional activity.
- Overseeing digital marketing campaigns across our LinkedIn and Instagram platforms, as well as retailer channels, to increase brand/product visibility and engagement.
- Conducting market research and analysis to identify opportunities for competitive differentiation.
- Working closely with cross-functional teams, including commercial, product development and design to ensure alignment and integration of marketing efforts in line with overall business objectives.
- Managing marketing budgets effectively and optimising spend to maximise return on investment and achieve our strategic goals.
- Monitoring and analysing key performance metrics for each campaign including sales data and campaign performance to evaluate the effectiveness of initiatives and identify areas for improvement.
Requirements
- Strong understanding of consumer behaviour, market dynamics and industry trends within the FMCG sector.
- Excellent communication skills with the ability to articulate complex ideas and concepts clearly and persuasively.
- Strategic thinker with strong analytical and problem-solving abilities.
- Highly organised with excellent project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Enthusiastic with a proactive approach to overcoming challenges.
- Impeccable attention to detail.
Experience
- Proven experience in a similar Marketing role ideally within the FMCG industry - brand or private-label sectors.
- Higher-education qualification in Marketing or related field preferred.
- Have a track record of success in developing and executing marketing plans that drive growth in line with the overall marketing strategy.
- Demonstrated proficiency in digital marketing platforms, tools and analytics.
- Excellent visual and verbal presentation skills.
- Strong understanding of basic photography equipment to product digital creative content.
- Design software experience would be beneficial (Adobe Creative Suite eg)
- Photography experience would be beneficial.
We offer
- Competitive salary with annual salary reviews
- 25 days holiday per annum, increasing to 27 days after 3 years’ service and 30 days after 5 years’ service
- Extensive benefits programme including buying additional holiday, medical cash plan, access to mental health support and many other benefits
- Flexible hours and work from home available to all staff
- Great learning and development and progression opportunities · Yearly bonus structure (based on company targets)
- Enhanced Maternity and Paternity Leave
- Pension Scheme Contribution
- Solent social events run by our inhouse Social Team
- Cycle to Work scheme
Please visit us at https://solentgroup.co.uk/work-with-us/ for further information
At Solent Group, we celebrate diversity and promote equality and inclusion across our global teams. We welcome applications from all, regardless of personal characteristics or background.