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Job Description
Copello have partnered with an award-winning channel marketing agency, in the recruitment of a Senior Digital Marketing Executive, to join their business based in Basingstoke.
Reporting directly to the Demand Generation Manager the Digital Executive, plays a pivotal role in creating and executing comprehensive demand generation strategies and campaigns that deliver results. You will collaborate closely with the Client Services Team to generate high-quality leads for clients and contribute to the overall success of the business through increasing brand awareness, digital sales leads, engagement, and conversion.
Key Responsibilities:
- Design and implement multi-channel campaigns to drive awareness and lead generation
- Utilise a data-driven approach to refine and optimise campaigns for maximum impact, providing insights and recommendations based on market research to enhance results
- Work closely with the Client Services Team and external suppliers to ensure alignment on lead qualification criteria and implement lead scoring to prioritise and route leads effectively
- Collaborate with the Client Services Team to create compelling and targeted content including ad copy and other collateral
- Build profitable paid digital campaigns using Google Ads and LinkedIn Campaign Manager
- Monitor and analyse the performance of demand generation campaigns
- Create end of campaign reports that are informative and insightful, making recommendations for how results can be improved
- Manage and segment the marketing database for targeted campaign execution
Desired Skills/Experience:
- Proven experience in demand generation or digital marketing - approximately 2-3 years
- Proven experience in using Google Ads, LinkedIn Campaign Manager, and email marketing platforms
- A tech enthusiast
- Excellent analytical and quantitative skills, with the ability to translate data into actionable insights
- Exceptional written and verbal communication skills
- Creative thinker with the ability to generate innovative ideas
This position is offering a salary of £30K-£35K DoE.