Job Description
Senior Marketing Executive - Hammersmith, London, United Kingdom
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
Are you looking for a new role involving relationship management, building links with diverse community groups, marketing, and innovative business development? Do you want a varied self-driven role where you can use data and market intelligence to have a significant positive impact on business outcomes and for the communities in which we work? Join Western Union as a Senior Marketing Executive.
Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
Were a FinTech thats using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. Were a team of over 8,000 employees serving 200 countries and territories. We believe when money moves, better things happen.
Better starts and ends with the customer
This new role is vital to Western Unions diaspora marketing strategy where youll engage with our customers from the specific diaspora, working closely with local marketing, research, and sales teams to better understand and meet the needs of the diaspora for moving money. The successful candidate will have existing links within local diaspora and be able to identify relevant market and customer intelligence, be aware of the field operations of the agent network, and lead community engagement and ethnic store lead generation based on specific diaspora needs.Youll travel to key areas and develop below-the-line (grass root) marketing strategies with the wider team that will engage communities and drive point-of-sale growth.Youll be creative and flexible in your approach at times attending specific community events or trade fairs, visiting key agents or trade groups where we might build closer relationships. Youll need to be driven and self-starting but skilled at deploying the support of the local business development, operational, and marketing teams.
To be successful in this role you will have related substantial and significant experience in retail marketing in a similar role engaging with specific customer sets directly to drive business growth. Youll have experience in using data to inform marketing decisions and may have a background working within the NGO or fundraising arena. When we meet, youll be able to talk confidently about your relationship-building experience and demonstrate effective communication skills across multiple sectors and varied communities. This is a niche role that requires a varied skill set, it will very much suit a creative and innovative individual with strong analytical and research skills. It is essential that the successful candidate has significant and substantial experience within the target diaspora. The successful candidate will ideally have connections within the Indian, Pakistani, Bangladeshi, Sri Lanka,Moroccan, or Senegalese diaspora and you'll demonstrate knowledge of regional nuances and challenges in the money transfer space. Youll also be fluent in English and other languages are advantageous.
Join us, and lets connect the world
Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. Its an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If youre ready to unleash your potential to help drive change through bottom-up innovation, apply now.
Were a company on the move, and we want our people to grow and develop. Youll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
We are passionate about our diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams, while reflecting the communities we serve. We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.
Western Union – connecting people around the world.
ASSISTANT PROFESSOR - STATISTICS South Dakota State University Brookings, South Dakota