Job Description
About the Job
Sculpted by Aimee Cosmetics is an Irish makeup brand founded in late 2016 by makeup artist Aimee Connolly. After years of experience working within the industry Aimee was passionate about creating products she felt were missing from the market, all in line with her ethos of making makeup easier.
When Aimee started Sculpted, she wanted to do things differently and make makeup with a clean conscience. So, she is proud to say that Sculpted products are cruelty-free and always have been. They are also 100% vegan and now Leaping Bunny approved which is the international gold standard for cruelty free consumer products.
Seven years later, Sculpted by Aimee has become one of Ireland’s top makeup brands, trusted to provide cruelty-free coverage that complements every look. The brand has grown phenomenally during its initial years and has launched 150+ SKUs to date. Now in its seventh year Sculpted by Aimee continues to expand into new markets and open new retail units.
Due to this exciting growth, Sculpted by Aimee are looking for a Senior Marketing Manager. The Senior Marketing Manager will be responsible for planning, developing, and executing a comprehensive 360 marketing strategy that will enhance brand awareness, drive customer engagement, and increase sales. This role requires a mix of strategic thinking, creative flair, and excellent project management skills. The ideal candidate will have a strong background in brand marketing, particularly within the beauty & e-commerce industry, a proven track record of successful campaign execution and new market expansion.
Accountabilities Include
Lead the annual 360 marketing calendar with the ability to work towards e-commerce & commercial targets.
Oversee the end-to-end execution of 360 marketing campaigns globally including the development of internal and external presentations.
Develop and execute brand marketing campaigns for both brand awareness, new product & new market launches.
Collaborate with the creative team to develop compelling campaign concepts and messaging.
Build compelling influencer marketing strategies & campaigns.
Negotiate and manage relationships with influencers, media partners, and other third parties.
Drive our community-first strategies, ensuring we are always serving our customers to our highest potential.
Identify and develop strategic brand partnerships and collaborations to create co-branded marketing initiatives and drive customer acquisition.
Coordinate with cross-functional teams to ensure seamless campaign implementation.
Manage external agencies across a variety of vertices including PR, branding, events & media.
Develop and manage campaign budgets, ensuring efficient allocation of resources.
Support in business communications such as monthly business reviews & town halls.
Develop ways of working and internal processes to leave the marketing team across PR, influencers & social.
Line management of 2+ direct reports, supporting their growth & development.
Experience Needed
6-10+ years of experience in brand marketing, preferably within the beauty industry.
Previous experience working in a high-growth e-commerce environment.
2+ years experience in line management.
Experience in launching brands into new markets, in particular UK & USA.
Proven track record of developing and executing successful global marketing & brand campaigns.
Strong understanding of the beauty industry landscape & customers.
Excellent communication and interpersonal skills.
Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Creative thinker with strong problem-solving skills.