Job Description
Cloudinary is the leading provider of media management solutions, powering the trusted, award-winning visual experiences for many of your favorite brands. Cloudinary is the de facto media platform standard for developers and brand managers looking to upload, store, transform, manage, and deliver images and videos online. With over 50 billion assets managed, up to 2000 pieces of content processed by algorithms each second, and a $1B valuation, Cloudinary is quickly becoming the visual media layer of the Internet. We are at an exciting stage, rapidly expanding its product offering, entering new market segments, extending the customer base, and feature over 7,500 customers including household names like Nike, Peloton, and Neiman Marcus.
We offer a values-driven, supportive environment in which you will constantly learn and evolve; a place where your ideas will be embraced and pursued. We are proud of our collaborative, and growth-minded work culture, being included in Forbes Cloud’s top 100 three times in a row, and being a multi-time winner of the “best place to work” award.
Cloudinary is looking for a Marketing Operations rockstar to be the keystone of our team’s success! As Senior Marketing Operations Manager you will report to the Director of Business Operations and will lead, create, and manage scalable processes that ensure best practices in marketing/sales alignment, database management, and reporting to measure results. Our ideal candidate will own all aspects of marketing infrastructure, lead lifecycle, workflows, campaign enablement, and performance reporting for Cloudinary ensuring that data is accurate and we are functioning efficiently across a complex network of business systems.
Responsibilities:
- Evaluate, manage and maintain ownership of the marketing technology stack (Marketo, Terminus, Google Analytics, Google Tag Manager, DiscoverOrg, Datafox, Bizzabo, ...) providing recommendations for system additions, enhancements, or upgrades/ downgrades
- Maintain knowledge of sales technology stack including Salesforce, LeadData, Outreach, etc. to develop a holistic understanding of our revenue funnel
- Work closely with other business operations leads including sales operations, customer success, engineering, and IT operations to ensure business processes run smoothly and efficiently across departments and are well documented
- Establish, improve and maintain the processes needed to measure lead qualification and lead lifecycle milestones
- Use Marketo to build and execute marketing campaigns—activities include, but not limited to, campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, etc.
- Report on various marketing KPIs including lead lifecycle, conversion rates, ROI, and other cost metrics
- Build and manage multiple attribution and tracking models for marketing KPIs including lead lifecycle, conversion rates, ROI attribution for the first touch, multi-touch and last touch, and a variety of cost metrics
- Provide visibility and analysis of results. Provide analyses and interpretations of campaign data and market insights to identify key drivers for improvement.
About You:
- Minimum of 5 years of experience in Marketing Operations or similar role
- Extensive experience in B2B Marketing in the technology space with detailed knowledge of multi-product/multi-funnel (free, self-serve, enterprise) business models.
- Obsessed with data model architecture, normalization, and cleanliness as it relates to the marketing/sales tech stack
- Advanced proficiency with Marketo; Marketo Certification preferred
- Intermediate to advanced proficiency with Salesforce
- Experience in launching new Marketing Automation Systems (Marketo, Hubspot).
- Experience designing and implementation lead scoring programs
- Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution
- Extremely detailed oriented with the ability to quickly identify and correct errors or bugs
- Possess a high degree of initiative, self-motivation, and resourcefulness
- Highly analytical able to use data to spot trends and always looking for ways to improve system efficiency and performance (ABO - Always Be Optimizing!)
- Excellent written and verbal communication skills