Job Description
The Role
We are Marketing. As a team, we actively drive Personio’s growth by generating demand and generating leads. Our roster of marketeers strategise, conceptualise, create, craft, review, iterate and manage the journey from curious to customer. You’re going to fit right in if you’re ready to take on the challenges and problems of our target group, and transform them into creative marketing solutions that are driven by (and accountable to) data. Blaze a new trail, take risks and break all the rules while creating the category leader for HR software.
As Marketing Operations Manager (d/f/m) you play a critical and increasingly strategic function within our marketing team. By leveraging data, insight and technology, you drive strategy, performance and sustainable growth for and with the wider Go-to-market team.
We are looking for someone who can actively collaborate with multiple stakeholders, introduce technology wisely and who won’t hesitate to innovate. Your part in our team counts as a critical piece of the marketing puzzle that creates our system for attracting and winning customers and will help us shape the path to becoming the category leading HR software in Europe.
You will be based in London/Dublin/Munich/Madrid/Amsterdam/Berlin and are part of the Marketing Operations team. You report directly to our Marketing Operations Lead.
Your role includes but is not limited to:
Owning Hubspot as the main admin and owning our prospect data:
Provide stable, scalable and GDPR-compliant processes and the ongoing optimization of them
Develop, manage, and own our database strategy (including data hygiene, segmentation, database analysis, and reporting)
Manage account, users, rights, roles and documentation
Enabling users on Hubspot best practices and ensuring they are set up for success
Owning the strategy and management of email campaigns, landing pages, forms, templates, list building, segmentation, and drip campaigns.
Managing integrations with other tools in our tech stack
Using marketing automation to convert more of our incoming prospects to (pre-) qualified opportunities.
Define and execute strategy on how to convert prospects into sales opportunities and, ultimately, into customers.
Increase digital engagement of prospects with Personio by nurturing them via email, chat, or similar.
Optimize the handover of prospects to sales when they are ready to engage personally.
Map out a buyer’s journey and execute campaigns in coordination with it.
Developing our Martech stack (currently Hubspot and Intercom) according to our mid- and long-term needs while staying on top of best practices and trends, and additionally identifying, implementing and championing new tools, and tactics.
Constantly monitoring and analyzing results and KPIs, adapting our strategy and campaigns based on your findings.
What you need to succeed
You have a minimum of 5 years experience in Marketing Operations (SaaS companies preferred)
You have a thorough understanding of B2B marketing processes as well as automation and CRM tools due to previous experience (Hubspot and SFDC preferred)
You are able to balance business, technology, and process requirements.
You are customer-centric and commercially driven.
You are data driven, think analytically and are strong in defining processes (and have examples to show for it)
You enjoy cross-functional collaboration and are at ease in managing different stakeholders
You are passionate about quality control and efficiency
You are fluent in English
Your Learnings
Why Personio
Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:
- Competitive compensation package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
- 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
- 2 Impact Days you can use to have an impact on the environment and society – one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility
- Flexible working arrangements with PersonioFlex
- Annual personal development budget for you to invest in your development via professional memberships, external certifications, conferences, and more
- Regular company and team events like All Company Culture Week and local year-end celebrations
- High-impact working environment with flat hierarchies and short decision-making processes
- Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
- Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
- Comprehensive healthcare and dental coverage for each permanent employee (excluding taxes)
- Invest in your retirement via the Personio Pension Scheme, with a Personio match of up to 5%
- Access multiple fitness studios and sports facilities across the UK for £30 per month with a subsidized Gympass membership