Job Description
We are excited to offer an opportunity for a Senior Performance Marketing Manager to join our team at Fenwick.
As a Senior Performance Marketing Manager, you will play a crucial role in driving the success of our marketing efforts through data-driven strategies and innovative campaigns. This position requires a seasoned professional with a proven track record in paid search, organic search, and affiliate marketing and understanding attribution for both ecommerce and bricks and mortar businesses.
More about our Social Performance Marketing Manager role...
- Strategy Development: Lead the development of comprehensive performance marketing strategies aligned with business goals, utilizing a mix of paid channels such as PPC, SEO, and affiliate marketing.
- Data Analysis & Performance Forecasting: Utilize analytics tools to assess campaign performance, identify trends, and provide actionable insights. Constantly optimise campaigns based on data-driven findings to enhance overall performance and actively forecast future spend and results.
- Budget Management: Manage and optimise marketing budgets effectively, making data-driven decisions to maximize ROAS and achieve overall cost-efficiency.
- Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including creative, content, and analytics, to align marketing strategies with overall business objectives and maintain brand consistency.
- Testing and Experimentation: Implement A/B testing and experimentation methodologies to identify high-performing strategies and refine marketing approaches.
- Supplier Relationship Management: Cultivate and manage relationships with key marketing suppliers, ensuring optimal performance and value from third-party partnerships.
- Team Leadership: Provide leadership and guidance to a team of performance marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
About You
You will have proven experience of 5+ years of experience working in performance marketing, with a track record of successful campaigns and demonstrated expertise in utilising various digital channels. You will also have strong analytical and date interpretations skills, with the ability to translate data into actionable insights and recommendations. Experience leading and mentioning a team is vital with a focus on driving results, fostering a positive work environment, and developing team members. A collaborative communicator with excellent communication and interpersonal skills, with the ability to effectively convey complex concepts to both technical and non-technical stakeholders. You would also have proven experience in managing relationships with marketing suppliers, negotiating contract and ensure high quality services along with the ability to think strategically to align with marketing efforts and business goals.
Why join Fenwick
When you join Fenwick, you’ll receive:
• 25 days annual leave (plus 8 bank holidays) and a buying holiday benefits scheme in which you are eligible to buy a further 5 days across the year.
• A paid day off for your birthday.
• Up to 25% discount in all Fenwick stores and fenwick.co.uk.
• Perks a great way to get Retail, Leisure & Hospitality discounts, exclusive deals, and cashback on a wide range of products.
• WeCare -24/7 GP, wellbeing advice & support service.
• Hybrid Working Monday to Wednesday in our new Wigmore Street offices and every Thursday and Friday working from home.
• Pension 6% employer % employee contributions
• Private Medical membership cover.
About Fenwick
Fenwick is the UK’s largest family-owned department store group with a rich heritage and history that has shaped who we are today! We are on an exciting journey of investment, looking towards a future that is every bit as bold and brilliant as what has gone before.
We work collaboratively and our 2,000 strong workforce spans across our stores, our support functions including Digital, Buying & Merchandising, IT, Finance, People and Customer Service teams plus our valued restaurants and distribution centres. We are always on the lookout for talent to join our ever-growing family to exceed our customers' expectations.