We are now looking for a Senior PPC Executive to join our marketing department.
You will be joining the Tote during a period of growth for our B2C business so this is a key role in the customer acquisition team where you will be responsible for strategic management and budget ownership for PPC covering (but not limited to) Google and Microsoft Ads. Reporting into the Customer Acquisition manager you will create and plan the day to day running and analysis of all paid search activity to ensure continuous optimisation and improvement.
We are looking for a highly analytical, results driven marketer with a strong work ethic and experience managing PPC campaigns drive effective new customer acquisition at an optimal CPA. The Tote is a fast-paced growing business, so we are looking for a driven individual who is motivated to deliver against targets and drive a culture where continuous improvement is embraced and lived.
Who we are:
The Tote are racing’s most popular pool betting operators and can be found online and across many racecourses in the UK and Ireland. We’re passionate about all things racing, we love the sport and it’s in our DNA. Using best-in-class technology, digital innovation, and customer engagement, we are developing the Tote reaching new audiences with innovative products.
Our headquarters in Wigan is the main hub for our team of over 200 innovative and ambitious experts dedicated to delivering our vision of providing the best betting experience for racing fans. The role will be 37.5 hours per week with core business hours 9am till 5pm, the role will be based from our Wigan HQ with approx. 2/3 days per week onsite. A full induction, on the job training and development plan will be put in place for anyone who joins the team.
What you’ll be doing:
What you’ll need:
We encourage you to apply to the role even if you do not meet all of the criteria! Our recruitment team will reach out to you to discuss your background and experience in further detail.
What we offer:
At the Tote you can expect a friendly working environment with a strong sense of teamwork and pride in what we do. Our company benefits package includes: