Job Description
Have you got a passion for PPC and looking for an opportunity to progress your career in a leading agency?
The following information aims to provide potential candidates with a better understanding of the requirements for this role.
MRS Digital is fast-growing agency, with fantastic core values and a host of very well-known national and international brands as our clients. We have created an environment that allows people to not only enjoy work, but thrive, and are always on the lookout for new talent to join our team.
MRS are looking for the perfect candidate to become a very key part in our fast-growing team, in a role as a Senior PPC Manager. The candidate will work very closely with the Head of PPC and other senior team members, focusing on the implementation, daily management and expansion of PPC accounts across a range of clients and platforms, as well as becoming a key part of future growth of the paid search team.
Come and have a chat with us and see just how good this opportunity is for the right person.
The employee video is definitely worth a few minutes of your time - www.mrs.digital/about/team
Key Responsibilities of the Senior PPC Manager
· Carry out day to day tasks across client paid media campaigns
· Control client budgets and ensuring campaigns are pacing and delivering on KPIs
· Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other account key metrics
· Work with the Senior Paid Media Manager on the planning and strategy for all managed paid media campaigns
· Keyword, feed and placement optimisation, utilising data-led decision making as well as appropriate testing techniques (e.g. A/B or multivariate testing)
· Monitoring tracking activity for all accounts
· Monitor competitor activities and take actions based on detailed analysis of the market share
· Ensure our online marketing efforts have the highest possible return on investment (ROI)
· Ensure clients always receive ad-hoc monthly reports on time
Skill Requirements of the Senior PPC Manager
· 6+ years’ hands-on experience of running paid media campaigns, ideally agency side
· Highly analytical and KPI driven, structured thinker with strong attention to detail and proven ability to build scalable campaigns
· Advanced capability within the Google Ads platform across various campaign types, bidding strategies and processes in particular Search, Display and Shopping campaigns
· Solid knowledge of Google Analytics including ability to set up and review conversion events
· Ability to optimise an account in line with various bidding strategies including CPA, ROAS and Value Based Bidding.
· Proficiency in MS Excel, PowerPoint and Word
· Experienced in keyword research, bid management, competitor analysis, data-led ad testing, including A/B and multivariate testing
Salary: £40,000 - £55,000per annum. Determined based on demonstrable experience.