Job Description
Who we are
NewGen is a social-first creative and creator agency that stands at the forefront of culture, creators and community.
On a mission to challenge outdated advertising methodologies and present a new way of doing things, it exists to revolutionise social connections, making advertising more relevant, engaging, fun, and effective.
With its genesis as a gaming influencer agency, it has honed its community expertise, connecting with modern consumers in a way that aligns with how it interacts, shares, and makes decisions in the digital age.
The role:
We are seeking an experienced and innovative creative to assume the role of Senior Social Content Creator. The ideal candidate will be a creative visionary passionate about producing captivating content across social media platforms, including TikTok, Reels, and YouTube Shorts. As a senior member of our social media content team, you will drive the creation of engaging short-form, vertical video content while staying at the forefront of platform trends and innovations.
Responsibilities:
- Creative Strategy:
- Use your deep knowledge of social platforms and trends to develop creative video concepts that exceed client expectations while prioritizing audience engagement.
- Ideate and create example content for client pitches and strategy sessions, showcasing the potential of our social media offerings.
- Content Creation Oversight:
- Interpret & challenge briefs from the social media team to bring video ideas to life for our client's social media channels.
- Set the creative standard for the team, ensuring content aligns with brand identities and resonates with the target audience.
- Utilize your expertise to shoot high-quality 9:16 content and guide the team in creating social-first videos.
- Shoot mobile-first content using DSLR cameras, good lighting, and audio alongside shooting on mobile phones.
- Edit 9:16 video content within the Adobe suite as well as mobile-first apps such as CapCut.
- Platform Mastery:
- Stay abreast of social media trends, challenges, and features on platforms like TikTok, Reels, and YouTube Shorts.
- Guide your team in leveraging platform tools, filters, and effects to enhance the visual appeal of content.
- Shoot Organization and Management:
- Take the lead in organizing and coordinating short-form video shoots, managing all aspects from pre-production to post-production.
- Sourcing and liaising with actors, influencers, and production teams to ensure a seamless and efficient shoot process.
- Manage budgets for video productions, optimizing resources to achieve high-quality content within financial constraints.
- Team Leadership and Development:
- Manage a small team of Content Creators and executives.
- Foster a collaborative environment, supporting and mentoring junior team members in their content creation efforts.
- Ensure each team member has clear progression paths, providing guidance and opportunities for professional growth.
- Set the standard for high-quality content, maintaining accountability for individual and team deliverables.
- Collaborative Learning:
- Share ideas and knowledge with the wider social team to enhance content.
Requirements:
- Minimum four years experience in content creation.
- Minimum one year experience in team management.
- Demonstrated experience in shooting and editing high-quality content using a smartphone and DSLR cameras.
- Proficiency in mobile video editing apps and the Adobe suite.
Desirables:
- Track record of building a following on TikTok or Instagram Reels.
- History of creating short-form social content for household brands.
Benefits:
- 36 days holiday per year, including a 10-day block "reset", Christmas closure, and birthday day off.
- Ben Allowance - Subsidised bespoke benefits package giving you access to benefits you want (Childcare, enhanced pension, healthcare, gym, Netflix, Deliveroo, you name it, it's on there).
- Access to Vitality Healthcare for health insurance.
- Enhanced Maternity & Paternity policy and enhanced policies for same-sex and non-binary couples.
- Enhanced compassionate leave so you can genuinely take the time you need.
- Flexible working hours give you an earlier start for an earlier finish or a later start for a later finish. We want you to work in a way that works best for you and your life.
- Company away days!
- Community days - we give you time off to support a cause you believe in!
- There are plenty of clubs/societies, and if we don't have something that suits you, you can always suggest it.
- Holiday office closure & additional time off for religious holidays.