Job Description
Shopper Marketing Analyst Location – Bracknell 1 Year Contract 1 Day per week on site Pay Rate - £17.93 - £22.41 Your responsibilities in the role Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District. Deeply understanding the assigned shopper group, their needs, wants, and shopping habits to effectively cater to them. Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to seize growth opportunities. Developing a solid understanding of company brands, products, and brand campaigns to effectively promote them. Building strong relationships with key marketing personnel at customer accounts and understanding their go-to-market strategies, target audiences, and operations to align marketing efforts. Additionally, evaluating the financial viability of marketing tactics, managing the budget, and analysing marketing performance to optimize future strategies. Skills and Experience Degree in Marketing or higher from an accredited institution Experience in Shopper or Consumer Marketing or Account Management within FMCG – B2C Market Strong analytical aptitude Experience in project & stakeholder management Excellent communication & influencing skill Commercial acumen Project management and prioritization skills Ability to prioritise Strong interpersonal and communication skills Further details are provided upon application