Job Description
Introduction
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.
As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.
A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
Why the job exists
- To work across different accounts to support the content production and scheduling, as well as advising on channel best practices.
- To work with the project teams and local Social Media teams to consult on the strategies.
- To work with the Head of Content to scope and define the Social Media offering within the business, as well as adapt it as required to continually meet best practice.
- To continually uphold the brand guidelines of our client partners and find new ways to improve performance.
- To provide ongoing insights through social listening to help inform content creation planning and execution. This includes using these insights to help shape non-social content planning, such as editorial and creative.
- We work with a variety of clients across the Beauty, Food & Beverage, Health & Wellness, and Pharma industries, so a mix of experience is desirable.
- We cover both B2C and B2B, however B2B will be the primary focus of this role initially, particularly working with brands in Food Services and Pharma industries.
What the job covers
- Primary Channels to have experience in include: Instagram, YouTube, Facebook, TikTok, Pinterest, Twitter, LinkedIn.
- Knowledge of best practice in digital publishing, web, SEO, and CRM.
- Setting and monitoring social media best practices and quality standards across the EMEA region.
- Setting and refining the Social Media service offering within the business, including required tools and resources for optimal efficiency and performance.
- Building and evolving an internal social media team that will fulfil our business and client needs.
- Social Media content planning and asset production, alongside our Strategy, Editorial, Creative, and Production teams.
- Establish Community Management Guidelines for each of our accounts where required.
- Outreach to experts (internal, client and external) for original content creationand problem-solving regarding Community Management queries.
- Communication with clients and brands for ongoing strategic development and opportunity sizing.
- Work with the local teams to ensure that there is a clear and consistent Social Media performance report (monthly).
- Influencer strategy and management.
Reporting and Communication Structure
- Reports to the Head of Content, EMEA
Responsibilities
- Working closely with the broader EMEA teams on a day-to-day basis for strategy, planning, production, and reporting.
- Oversee all social media account activity to ensure smooth delivery and content excellence is maintained.
- Review & maintain processes regarding social media work on a regular basis.
- Lead on social media insights gathering to inform the direction of our content creation formats & internal service offering.
- Working with GPC creative and production teams to brief assets and adjustments whenever necessary.
- Review all monthly social calendars, schedule and deliver content for the month.
- Set up and manage local retailer/influencer/brand partnerships and competitions on social platforms.
- Participate in and lead the pitching of our social media offering to new clients.
- Interviewing for senior social media resources for our teams.
- Copywriting captions, content, CRM newsletters and articles as required.
- Working knowledge of best practice across digital platforms including web, social and CRM.
Performance review and personal development
By the Head of Content on the basis of:
- Overall quality and performance of editorial output
- Social media/CM outputs and deadlines being met each month
- Editorial outputs and deadlines being met each month
- Client relationship and satisfaction with editorial content quality and performance
- Peer feedback as collated by line manager
- Execution and review of the editorial best practice & TOV guide created
- Relationships with other operating companies/departments
- Interpersonal/communication skills
- Being a team player
- Demonstrating the core values of Green Park Content